Founder and Creative Director at SAKH Couture and SAKH Bridals, Oke Omogbonjubola, announce the launch of her new brand, Victorisa, which is a fast-rising brand focused on projecting the beauty and simplicity of the popular Adire prints. Inspired by her visit to Olumo Rock in Abeokuta as a teenager where she saw local women creating beautiful Adire designs, Omogbonjubola aims at producing trendy modern designs with Adire.
Adire is a resist-dyed cloth produced and worn by the Yoruba people of southwestern Nigeria in West Africa. The Yoruba label Adire, which means “tied and dyed,” was first applied to indigo-dyed cloth decorated with resist patterns around the turn of the twentieth century.
“Fashion is for me an expression of what we feel, think and see. Adire encapsulates that for the African woman. Bold, expressive, and beautiful, Adire explains African beauty with a mix of colors and captivating designs. I hope to bring this beautiful feeling to my clients through the Victorisa Brand,” says Oke Omogbonjubola, Founder, SAKH Bridals.
She comments further, “We want to dress the 21st-century woman with the beautiful colors of the 20th century and bring to life our heritage and history. At SAKH, we believe there is a connection between the future and the past and we hope to bring this alive through our designs and fabrics.”
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The Adire inspired designs are great to wear and well fitted as both casual and corporate wear. The designs are affordable as SAKH works directly with local Adire makers further empowering them financially.
About SAKH Couture
SAKH is a short acronym for Styled After the King’s Heart which is a concept that influences the brand’s choice of design and syles. At SAKH Couture, every design is created to show elegance, strength, and the pride of the female gender.