Disc Golf, a growing sport with a passionate fan base, continues to gather support from outside sponsors. Previously, the common sponsors’ users would see were brands that were very connected to the disc golf space. These included disc manufacturers and apparel companies. Recently, it has received sponsorship from Arby’s and Bushnell.
This year, viewers of the Disc Golf Pro Tour can expect to see a new face on the scene with their corporate sponsor Herbalogic, makers of traditional Chinese herbal formulas. These two organizations might seem unrelated, but the health case and business case for this pairing are undeniably compelling.
Interest in disc golf has been growing steadily in the past decade. Disc golf enthusiasm exploded in 2020 as the sport of choice for nature lovers, outdoor enthusiasts, and athletes, especially as it presented a responsible and accessible activity during the pandemic.
In 2010 there were 2,971 disc golf courses in the US. That number jumped to 7,556 by 2020.
DGPT reports their YouTube subscribers increased by 59% from 2019 to 2020, with a substantial increase across other social media platforms.
DGPT has identified this as the perfect time to expand their corporate partnerships beyond disc manufacturers. With an ever-expanding audience and participant group, there are many opportunities to diversify in a way that complements the sport.
One such opportunity involves enhancing the experience of starting a new sport by adjusting existing health regimens. In the case of disc golf, improving nutrition and adding supplements, are great choices. Expanding awareness of the health benefits of herbs for sports enthusiasts wasn’t the only motivation for Herbalogic’s participation in the disc golf space.
“The genesis of Herbalogic corporate sponsorship was simple – my whole family plays disc golf, and we love it,” Herbalogic President, Jeanine Adinaro, explains. “Initially my husband suggested us sponsoring a single hole at a local tournament. But when DGPT showed us their stats on viewership and social media engagement, and how it’s boomed in the last year, becoming a tour sponsor for 2021 was a no-brainer. We’ve already seen a positive return on investment and we’re only 2 tournaments into the season.”
Kyler Patterson, an avid disc golfer, commented “This is really exciting news to see more brands take interest in disc golf. We have a #growthesport mentality to help grow this sport that we love. I think that having more brands shows that disc golf is growing in a positive direction. I can’t wait to see what the future holds!”
Herbalogic is a company based in Austin, Texas. Founded in 2007 by two acupuncturists, Herbalogic makes high-quality herbal formulas, based on traditional Chinese medicine, made in the USA.
Since 2016, the Disc Golf Pro Tour (DGPT) has been working to stimulate and expand growth through the management and promotion of elite professional disc golf events organized in the sport’s largest pro tour, specializing in the production of professional media through the Disc Golf Network, the ‘Netflix of Disc Golf.’
Company Name: Herbalogic
Contact Person: Jeanine Adinaro
Email: Send Email
Address:3571 Far West Blvd #40
State: TX 78731
Country: United States