These tumultuous times of a deadly pandemic, political and social unrest, and financial turmoil call for more social responsibility and accountability from everyone, especially the elite class. This is precisely what New York-based high fashion brand ADONI MMVII strives to do – promote social responsibility, empathy and just being a good human being.
Founder and CEO Alvin Leacock II, an active U.S. Navy Chief, has long been a campaigner for charitable work that benefited several communities in Africa. But closest to his heart is the “Food For Thought” project, which he created to feed children across America via student health programs. Born in Trinidad and Tobago and raised by an abusive father, Leacock often went to school without money for meals and transportation. Now a 16-year serviceman, he vows to help as many children as possible pursue their education without having to worry about money for lunch and fares, through the ADONI brand.
A purveyor of “grand living and giving,” Leacock used his passion for fashionable items to be a vehicle for championing the idea of caring and sharing, thus the slogan “Luxury with a Purpose.” A self-confessed lover of luxury leather goods, the brand owner revealed that ADONI began from a simple self-made concoction of natural ingredients that he turned into a beard balm, which he used during a deployment in 2017. This gave birth to a high-end grooming business, which later on saw the addition of stylish leather accessories and unique apparel.
Not long after its launching, ADONI became one of the fastest-growing brands worn by stylishly dressed athletes through their partnership with Young Money Football. The brand’s name is derived from the Hebrew word “ADONAI”, which translates to “My Lord.”
Now one of the most popular among fashionistas worldwide, its selection of chic handbags, travel bag sets, and apparel are fancied by numerous professional athletes, from the NFL, NBA, and even Team USA track. The rise in its popularity has not gone unnoticed. It has been featured several times by national media such as People Magazine, Upscale Magazine, and Sister Circle TV. Celebrities such as Alicia Keys and supermodel Iman follow ADONI’s social media accounts.
ADONI’s All Black Everything collection was created in celebration of Black History Month. Its signature handbags and wallets come in different styles and colors that suit any taste. The accessories collection includes a ritzy gold-tone ring, black leather belt, and exquisite bracelets, while the leather travel bags continue to be a favorite among its partner pro athletes.
Amid the brand’s success, its creator hopes to make an impact not just in the US, but in the global fashion and lifestyle scene as well. “We’ve only just begun and we’re excited to add our version of refinement and social responsibility into the lifestyle landscape. Soon, our impact will be global because all eyes are on us and I couldn’t be more proud,” says Leacock.
For more information on ADONI MMVII, visit https://www.adoninyc.com.