The pandemic has been a testing time for businesses in practically every industry. But digital marketing enterprise, theContenTribe, is a rare exception. Founded during the height of the first lockdown, the agency has gone from strength to strength, showing that growth is still achievable in these challenging times.
The outfit is the brainchild of professional South African journalist, Vicky Sidler. She saw that there was a need for a personalised, virtual content company as the world began shutting down at the start of 2020 and immediately began work on theContenTribe. She had a vision for an agency that could provide bespoke content in addition to regular digital marketing services, such as SEO, graphic design, link building and media placements.
To turn her vision into a reality, Sidler began searching for a team of specialised marketing experts to become members of her “agile tribe.” Together, they were able to offer customers the broad range of digital marketing services that she envisioned. Now a year later, businesses across South Africa and around the world are benefiting from their expertise.
The success of theContenTribe stems partially from the global increase in demand for digital marketing services since the advent of COVID-19. But the brand isn’t solely riding industry tailwinds. It has also found a niche for itself that it believes is working.
According to the company, clients can rely on it to deliver “high-quality, tailored content as well as success-driven digital marketing services.” And Sidler personally meets with every single client, tailoring theContenTribe’s services to their individual needs.
Despite only being a year old, the firm has managed to snag several lucrative clients, ranging from small businesses to major global enterprises. No matter what their needs, Sidler says, she always deals with clients one-on-one, finding ways to make her services more bespoke. She recommends that firms “don’t settle for an unknown freelancer or generalised marketing professional” and focus more on getting guaranteed quality from her specialised team instead.
theContenTribe is thrilled by the success that it has seen over the last year and credits both its people and processes. Starting a business during the midst of a pandemic was a nerve-wracking experience for founder, Vicky Sidler, but, she says, her unique approach to digital marketing is paying dividends.
For more information on theContenTribe, please visit the brand’s website at https://www.thecontentribe.com/. Interested parties can also call +27 87 095 6471 or email at firstname.lastname@example.org