The Cash Flow Market size is projected to grow from USD 369 million in 2020 to USD 1,170 million by 2025, at a Compound Annual Growth Rate (CAGR) of 25.9% during the forecast period. Cash flow solutions enable SMEs and professionals to effectively manage their cash flows to address any shortfalls immediately and set up their businesses for future growth.
By component, the solutions segment to lead the market during the forecast period
The cash flow solution enables organizations to define financial goals, monitor costs and revenue, and develop business plans through early identification of trends and anomalies. Modern mathematical methods, and the emergence of IT applications and infrastructure, such as big data and predictive analytics, have enhanced the capabilities of cash flow solution to gain insights from the financial data in real time.
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By service, support services segment to lead the market during the forecast period
Support services help organizations understand changing business conditions, client insights, market trends, and service inconveniences. It also helps in the creation of corporate branding and marketing campaigns. Support services include the support provided during the maintenance and installation exercises and are fundamentally accommodated for data and software/solutions support. These services can be offered from remote spots by means of phones, web conferencing, and ticketing frameworks or by providing on-site help.
The key and emerging players include Intuit (US), Xero (New Zealand), Anaplan (US), Sage (UK), Float (UK), Planguru (US), Dryrun (Canada), Caflou (Czech Republic), Pulse (US), Cash Analytics (Ireland), Fluidly (UK), Finagraph (US), Cashflowmapper (Australia), Finsync (US), Cashflow Manager (Australia), Agicap (France), Calqulate (Finland), Cashbook (Ireland), Cash Flow Mojo (US), Cashforce (Belgium), BeyondSquare Solutions (India), Calxa (Australia), CashflowCafe (England), Futrli (UK), Vistr (Australia), and Runway (US). These players have adopted various strategies to grow in the global cash flow market.
Intuit (US) is one of the leading vendors in the cash flow market. The company offers QuickBooks Accounting Software that can track sales, create and send invoices, and know how a business is doing at any time provided the accounting data organized on the cloud. The software helps get a real-time view of the cash flow of a business by connecting the user’s bank account to import and categorize transactions automatically. Moreover, QuickBooks take full control of the user’s cash flow by entering bills from vendors and paying them only when they are due and scheduling recurring payments to save time. The company focuses more on the adoption of inorganic growth strategies to enhance its position in the cash flow market. For instance, in February 2020, Intuit agreed to acquire Credit Karma, the consumer technology platform. The objective of the acquisition is to help solve the personal finance problems that consumers face today, including debt management, savings maximization, and access to better credit cards and loans, to put more money in their pockets.
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Xero (New Zealand) is another leading cash flow solution across the globe. The company offers an online accounting platform that offers the foundation on which businesses can build a complete business solution. The platform connects businesses with their bank, accounting tools, their accountant, payment services, and third-party apps to make everything securely available at any time and on any device. Moreover, the company offers automated financial reporting that includes balance sheets and financial statements, which can be produced with the push of a button, and tax returns can be prepopulated in some regions. The company focuses on inorganic growth strategies to improve its place in the cash flow market. For instance, in May 2020, Xero and one of Canada’s largest national accounting, tax, and business consulting firms, MNP, collaborated to help Canadian businesses succeed. The objective of the partnership is to provide accountants across MNP’s more than 80 offices in Canada with access to cloud.
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