PointsPrizes has come a long way since its inception in 2017. The top rewards platform attributes its success to achieving a delicate balance between protecting advertisers from fraud and rewarding users quickly.
Preventing click fraud while offering free gift cards is no easy feat, as the internet affords anonymity to fraudsters. Until recently, the only practical solution to this challenge was to subject each offer conversion to human verification. This was time-consuming, monotonous work that kept employees from more fulfilling activities.
With over 20 million registered users, PointsPrizes is emerging as a force in the online rewards industry. Additionally, the site boasts more than 1 million monthly active users, which would give any service operator a technical headache.
PointsPrizes founder Mark Kempton attributes an increase in profitability to the use of machine learning and artificial intelligence. Not only are PointsPrizes users able to receive their payments instantly, but team members are freed from monotonous, repetitive tasks – allowing for greater efficacy in the workplace.
Artificial intelligence has also proven to be more effective at detecting subtle patterns of fraud that would have been overlooked in the past. In particular, machine learning allows technology to adapt and improve, as it gathers more data about user patterns and behaviour. Those attempting to defraud advertisers have found that it is impossible to get consistent results, as security features continuously learn and adapt to new behaviours.
Looking ahead, PointsPrizes will integrate artificial intelligence into other elements of its business model. There are plenty of exciting potential applications for this new technology, including optimizing the delivery of offers and paid surveys. In particular, machine learning will allow users to be targeted with product offers at times when they are most receptive.
The improvement in reward delivery times is a long-awaited upgrade to the popular survey platform. For more detailed information on these upgrades or other industry news, please visit https://pointsprizes.com