Google My Business uniquely contributes to how businesses thrive online, and it’s constantly enhanced by innovative Google features like See What’s In Store (SWIS) to ensure local search visibility. Now local businesses can display inventory on their business profiles, but that requires a third-party feed, like the one offered in the powerful suite of tools from dbaPlatform.
Google’s new feature, SWIS, is an e-commerce-friendly reinforcement to the Google My Business listing. The feature lets Google Search users browse inventory and see the offerings of a brand’s stores by integrating its live inventory into its Google My Business profile.
“Surfacing product inventory on Google is critical to modern retailers with physical locations. Providing the required data feeds to Google can be challenging for one location, let alone a chain of hundreds of stores. dbaPlatform makes it easy for chains and agencies to manage the delivery of product feeds at scale by simplifying and accelerating the onboarding process,” shared Chris Lydle, CEO of dbaPlatform.
By connecting the business’ live inventory to its Google My Business profile, it has the advantage of placing its products in front of the millions of shoppers on surfaces across Google, including Google Shopping Tab, Google Search, Google Maps, Google My Business, Google Images, and Google Lens.
“We launched local deliveries and had an order within the first two days. The setup was easy to follow, as was the step-by-step process for order fulfillment. This partnership is an excellent opportunity to help us level the playing field with big box stores and online giants,” shared Nancy Kirstein from Great Outdoor Store.
More information can be found at http://www.dbaplatform.com.
dbaPlatform is a powerful marketing automation platform that helps brands, franchises, and agencies coordinate and scale content distribution through their local merchant channels.