The global snow sports apparel market size is expected to reach USD 3.5 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.4% over the forecast period. The market is driven by growing importance of winter sports among millennials as they provide vitamin D exposure and improve tone muscles. Additionally, during fall season in North America and Europe, people prefer enjoying snow sports on weekend to keep themselves fit for a longer time, which, in turn, is likely to have a significant impact on the industry growth.
Top apparel dominated the market for the year, 2018. Growing popularity of snow sportswear among the adult population for safety as well as appearance purposes is expected to have a positive impact on the snow sports apparel market growth. Furthermore, increasing demand for shooting social media videos of winter sports among the youth population is driving manufacturers to launch various fashionable products.
The women segment is expected to be the fastest growing application, expanding at a CAGR of 5.9% from 2019 to 2025. Increasing number of women participants from developing countries including China, Mexico, and South Africa is driving the sales of women winter sports wear. Furthermore, increasing number of women snow sports events by authorities at the global level is expected to open new avenues over the next few years.
The offline segment is the largest distribution channel, with a revenue of USD 1.9 billion in 2018. Increasing number of specialty snow sports stores, coupled with their try and buy option, is expected to boost the market growth. Consumers prefer to purchase their products from offline channels as they can choose from different brands and are able to negotiate product price with retailers.
Asia Pacific is expected to at the fastest CAGR of 6.3% from 2019 to 2025. Growing middle-class population in developing countries such as China and India is a key factor driving the market in this region. As a result, the manufacturers are expected to establish their strategic business units including brand retail outlets in order to cater to the growing requirements of snow apparel among consumers who are interested in leisure activity.
Key manufacturers in the market include VF Corporation; Columbia Sportswear Company; Kering; Amer Sports; adidas Group; DESCENTE LTD.; Decathlon; Lafuma; GOLDWIN INC.; and Skis Rossignol S.A. The companies are taking efforts on designing new products in order to expand their market share.
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Snow Sports Apparel Market Report Highlights
- Bottom apparel products are expected to be the fastest growing segment with a CAGR of 6.8% from 2019 to 2025
- The men application segment was the largest segment, with a revenue of USD 1.5 billion in 2018
- The online segment is the fastest growing distribution channel with a CAGR of 6.1% from 2019 to 2025
- North America was the largest region with a revenue of USD 918.9 million in 2018.
Snow Sports Apparel Market Segmentation
Grand View Research has segmented the global snow sports apparel market on the basis of product, application, distribution channel, and region:
Snow Sports Apparel Product Outlook (Revenue, USD Million, 2015 – 2025)
- Top Apparel
- Insulated Shell
- Soft Shell
- Bottom Apparel
- Insulated Shell
Snow Sports Apparel Application Outlook (Revenue, USD Million, 2015 – 2025)
Snow Sports Apparel Distribution Channel Outlook (Revenue, USD Million, 2015 – 2025)
Snow Sports Apparel Regional Outlook (Revenue, USD Million, 2015 – 2025)
- North America
- Asia Pacific
- Central & South America
- Middle East & Africa
- South Africa
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About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.A based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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