The Aimer Co., Ltd listed on the main board of the Shanghai Stock Exchange (SSE) on May 31, with the ticker symbol, SHA: 603511.
Pan Xuexian, Chair of the SSE Supervisory Board, Wen Xian, deputy Party secretary of Beijing’s Chaoyang district, Zhang Rongming, president of Aimer, renowned artist Cai Ming, Sun Ruizhe, president of the International Textile Manufacturers Federation and the China National Textile and Apparel Council, Du Huan, a front-line model worker in Aimer, and Li Ming, Party secretary of Wujiang district in Suzhou, Jiangsu Province attended the listing ceremony.
Zhang expressed his gratitude for the government, institutions, and the company’s partners that have supported Aimer’s listing on the Shanghai Stock Exchange.
“Aimer’s debut on the capital market affirms the achievements we’ve made and represents a milestone in its development. In the future, the company will push forward the construction of its marketing network, information system, and production bases in foreign countries and regions. It will continue to promote the brand and grow into a profitable listed company that creates value for customers, provides opportunities for employees, and brings considerable rewards to its shareholders,” he said. He also signed an agreement with leaders of the Shanghai Stock Exchange.
At 9:30 am on that day, Wen, Zhang, Du, Li, and other distinguished guests gathered to strike a gong to celebrate the listing of Aimer Co., Ltd. They toasted the listing of the company and took photos together to memorize the special moment.
Aimer’s debut on the main board of the Shanghai Stock Exchange enables it to be more transparent in front of the public, gives the company more responsibilities to shoulder, and encourages it to continue the self-improvement to better share its achievements with the whole society.
Aimer has promoted a new theme titled Creating Beauty by Experiencing It to express the attention it has been giving to the female group over the 28 years of its development. A series of creative posters have been released to show the charms of women of different styles, encouraging women to accept their unique selves and get access to the beauty arisen from what they’ve experienced in life.
Aimer believes that beauty is born from experience. Its 28 years of development is valuable experience and a treasure for the company. What it has accumulated along the 28-year course of history has helped the brand to win the consumers’ approval and affection. To celebrate its listing, the company has produced a television commercial Live themed on “What fails to be totally presented on your CV is experience”. The TVC, inspired by the poem Het Schrijven Van een CV written by the Polish poet Wislawa Szymborska, aims to present meaningful life experiences of women from different backgrounds to deliver the idea that it is our experience that creates beauty and shapes our views about beauty on our way to grow more mature. Aimer hopes that the lessons we have drawn from our experience would bring power to today’s women.
Aimer has been upholding its mission of “creating beauty and transmitting love” since it was founded 28 years ago. It tries to provide consumers fine undergarments that fit their lifestyles to deliver its love for customers from all around the globe.
This time, Aimer highlights the theme of Creating Beauty by Experiencing it to not only break the common standard for beauty, but also inspire today’s women to pursue their self-worth.
As a leading undergarment producer, Aimer has dug out consumer demand in the clothing market and other related markets, using multiple brands, varied categories of products, and a full-channel sales system to run the company. It has also been actively exploring the possibility of the integration of different channels and the digital operation of channels. These brands and product lines owned by Aimer, such as Aimer Men, Aimer Kids, La Clover, and Imis have already become competitive in their own fields.
Aimer is not only the producer of lingerie, but also plays an increasingly important role in designing and developing innovative products. The company has collaborated with Beijing Institute of Fashion Technology to set up BIFT· Aimer Underwear Institute and cooperated with the Capital University of Physical Education and Sports to found the CIPE · Aimer Sport Performance Apparel Research Centre, which allows it to design and produce high-quality lingerie that is truly suitable for consumers’ living conditions and continuously satisfies and leads consumption.
By the end of last year, Aimer has applied 294 patents, among which 100 are invention patents. It became the only lingerie producer that is appointed by the China National Textile and Apparel Council as a textile industry engineering design center in 2018.
Aimer’s debut in the capital market will usher in a new chapter of its development. Aimer will continue to improve its economic benefits, serve society, and design products that are high-quality, fashionable, health-friendly, artistic, and can meet the demand of customers. It aims to create beauty and deliver its love and care for all the consumers from around the world, becoming a leading, vigorous, sustainable lingerie brand in China.