Anna Sell is on a mission to create products that bring people together, and fuel the kind of moments they’ll never want to forget. She’s built her Turkish towel brand Lualoha (www.lualoha.com) accordingly.
“We don’t just sell towels,” Sell says. “We offer products that are as beautiful as they are lightweight, quick-drying and absorbent so our clients can jump into adventures however they arise.”
Born in 2015, Lualoha offers over 120 high-quality products aligned to leading environmental and social impact standards. From full-sized beach towels to mini versions, and cover-ups for adults and kids alike: everything they produce is geared to be long-lasting, and versatile.
“I’m always amazed by the way our #LualohaTribe of customers dreams up new uses for our products,” Sell says. “From a picnic blanket to a campfire shawl, having a Lualoha in your bag means never missing a single, solitary moment.”
That spirit is at the heart of the brand. Sell has always believed that every moment is a unique opportunity to create memorable experiences. That’s never felt more real to this business owner and mother of one than in the earliest days of her son’s life. “We found ourselves chasing those precious moments to just play and laugh together. That’s when I started to think, what could we create to help other people do the same thing?”
The name of the business is a nod to her son, Luca, and the sincerity of Aloha—a word which encapsulates the spirit of living life with an open heart (https://www.lualoha.com/pages/about-us).
Sell personally sources everything on offer in Turkey, where centuries of tradition are woven into every product. She has taken a hands-on approach to ensuring artisans are producing sustainably, and with responsible working conditions for all.
“We’re proud to be woman-founded, and family-led. We operate ethically, and set out every morning to make things a little better for us all,” she reflects. “That’s the dream.”
Family adventures. Solo day trips. Impromptu picnics. Surfside treks. Lualoha’s go-anywhere products empower real people to transform ordinary days into extraordinary adventures.
“Our clients are about making every moment count,” says Sell. “We’re about delivering products to make that happen.”
At Lualoha, we’re grounded on happy, built on love, and passionately committed to cultivating everyday adventures for everyday people. Fall in love with our products and learn more at: www.lualoha.com.