New Jersey – Ferebe, an online beauty brand retailer, is benefiting greatly from pandemic-related shifts in consumer buying patterns, as well as its innovative business approach. The company, which was founded in 1997, used to sell products wholesale to shops and other businesses. However, in recent years, it has focused on growing the consumer side of the business and has seen tremendous success as a result.
It appears that expanding a business during a global pandemic is unlikely. Ferebe, on the other hand, is achieving precisely that thanks to a combination of amazing offers and impeccable timing. Its secret is that it sells top-brand beauty items at cheaper prices than its competitors, enticing loyal customers to move to its more competitive model.
When evaluating the margins of traditional retailers, Ferebe’s CEO identified a potential to gain market share. Customers were overpaying for items that e-commerce companies could theoretically sell for much less.
“The market for these online cosmetic and beauty products are ridiculously overpriced and the end consumer has no other places to shop online,” said the Ferebe CEO in a statement.
“That’s why we launched Ferebe.com. To take some market share away from these giants,”
Ferebe.com sells the same items as the major beauty brands, but at a cheaper price. Consumers who have been afflicted by the virus are coming to the brand in droves in search of savings.
According to Ferebe, most items are eligible for free shipping. They don’t have to sign up for a membership to qualify, unlike many other discount companies.
Customers can also report difficulties with their orders through the company’s exceptional customer service.
Ferebe.com’s ability to lower rates to such low levels is a well-guarded secret. However, the corporation claims that it is working hard to stand out. It believes that the health and beauty product business is ready for transformation, and that consumers should be able to get better bargains on the products they purchase.
Ferebe has been in business for almost two decades, specialising in B2B sales. It started building its consumer-facing e-commerce company in 2015 with the goal of making online buying in the United States entertaining, easy, and convenient. It now delivers over 500,000 items every year from its 200,000-square-foot warehouse in New Jersey. Customers can place orders through the Ferebe app, which is accessible for iOS and Android devices and can be downloaded from the App Store and Google Play, as well as the Ferebe website.