Award-winning executive and business strategist Rias Attar has released his new book, Change to Win. The book provides strategies to optimize and transform any business to deliver positive results.
Over the past few years, there has been exponential change across industries, faster and more frequently than ever. It is now the norm for organizations to deal with continual shifting due to factors such as technology, politics, pandemics, and globalization. Companies and individuals often avoid addressing disruption because it is messy and uncomfortable. But the worst thing business leaders and executives can do is convince their crew that the problem will take care of itself.
While many organizations feel that change is a threat, others that generally succeed operate under the belief that change brings opportunities to improve products, services, technologies, people, and processes to realize a sustainable competitive advantage.
Rias Attar says, “Change to Win provides a comprehensive perspective on how businesses can embrace change, develop an action-oriented mindset, foster innovation, adopt a customer-centric approach, leverage proven technology, enable a healthy culture to exploit market disruption, cope with catastrophic events, transform themselves, and deliver positive results.”
Rias Attar is an accomplished business strategist, transformation expert, operational excellence leader, and project and change management professional. He has worked for various companies, from small to Fortune 500, in the United States, the Middle East, and Canada, such as Caesars Entertainment, DHL Express, Dannon, Michelin, Maple Leaf Foods, Chumash Casino Resort, DipNDip, and General Electric. Attar has initiated, planned, and executed transformational initiatives (business and technology) that contributed over $250 million in net profits annually.
Attar is the author of the book Change to Win and an industry-awarded executive recognized for his ability to help strategize business architecture, identify areas to improve processes and outcomes, turn around businesses from deficient to profitability, champion continuous improvement efforts, deliver challenging cross-functional programs while working collaboratively with diverse types of stakeholders, lead and coach winning teams, and inspire staff to welcome change and deliver ambitious results.
Outside of work, Attar enjoys sports and music. He is a devoted family man who feels fortunate to have a beautiful wife and three lovely children. His best time is with his family — on the beach, playing board games, riding bikes, swimming, having dinner, or just watching movies.
For more information, please visit www.riasattar.com
Connect with Rias Attar on LinkedIn at https://www.linkedin.com/in/rias-attar/