Leading company ForChics is bent on revolutionizing the global eyelash market not just by having hundreds of thousands of customers that have seen results but by taking its own growth serums to the next level through innovative reformulation.
The company may have sold over 500,000 bottles of eyelash serums since its establishment in 2017 and have grossed over $20 million in revenues the year after, but it did not rest on its laurels.
ForChics has made inroads into the global market by introducing a subscription program that is highly requested from customers to ensure continuous growth. This program has added a whopping 20% to its daily sales.
“We have always believed in the constant need to improve product performance and carve out a community that encourages not only hair growth but personal growth as well,” said Eymel Daniel, ForChics co-founder.
The ForChics team has been working hard behind the scenes to find the best ingredients that promote better lash and brow hair growth.
“We believe in healthy, sustainably sourced, and effective ingredients that are backed with science,” Eymel said. “We believe that nobody should compromise their health or principles to look beautiful.”
“We believe that the healthier and more empowered you are, the better you feel. That is why we wanted to take a different approach to beauty,” Eymel added.
The best-selling ForLash Growth Serum is 100% vegan. The lash enhancing serum delivers nutrients and natural extracts directly to the hair follicle, resulting in longer and fuller lashes.
“Women who have struggled with fake lashes or expensive lash treatments for a long time have turned to our eyebrow serums for a change. Since then, they have never looked back,” Eymel stressed.
The company has poured years of research into boosting its product, offering growth serums sourced naturally and cruelty-free. ForChics stressed that it never had, and will never, test products on animals.
“This clean, vegan, and ultra-effective serum not only grows but also hydrates and lengthens. It’s the lash serum that works 10X better,” Eymel said.
Lash-stimulating peptide complex supports the lash’s natural renewal cycle making lashes thicker, bolder, and healthier. The mineral-dense formula helps replenish lashes with essential proteins and vitamins that provide luster and shine.
Unique moisturizing agents provide superior hydration to lashes by locking in moisture while improving flexibility and elasticity.
ForChics has amassed more than 3,000 positive reviews of its products on its website, consistent with its vision of providing a platform for customers to share their experiences.
“A large part of ForChics’s goal is to emphasize that we value the well-being and health of our customers. Beyond just a product, we strive to be a brand that our customers can trust and support. Because of this, we continuously try to improve the customer’s experience, and partnering with stores that share these values is a priority,” Eymel explained.
ForChics prides itself on limiting its distribution to specialty retailers (no big box or 3rd party websites) that align with its vision.
“We make the ordering process as easy as possible and go the extra mile to make sure all of our retailers have all the resources needed to succeed,” Eymel added.