To improve the user experience and help customers find the information they’re looking for, Melbourne intellectual property lawyers Y Intellectual Property are redesigning their website. The new design will deliver a cleaner, more focused aesthetic, allowing for easier navigation. It has also changed to include new ways for clients to contact the law firm. Y Intellectual Property hopes the new design will help existing clients and improve the experience for new clients, increasing conversion rates and making them easier to find on Google.
Y Intellectual Property is a law firm made up of experienced professionals. As a leading intellectual property and trademark lawyer, they deal with copyright infringement, IP disputes, trademark registration and more, helping their clients protect their IP and trademarks legally. Their website is essential for helping clients understand the services they offer and work out which services they need. With the old design being complex and disorganised, it was difficult for both potential and existing clients to find the information they needed, or even contact the firm. The new redesigns include new visual designs for each page on the website, reformatting of text for readability, additional images to convey topics more easily, and new contact and home pages for ease of access to important details.
“We were having clients come up to us saying “I can’t find your booking system” or ” I can’t find the payment portal on your website”, or even just asking us questions we thought we’d answered clearly on the homepage,” said Andrew Petale, Owner and Founder of Y Intellectual Property. “We went into the new design hoping to resolve some of these issues and provide a better all-round experience for our clients.”
As the firm continues to grow, the hope to keep implementing new features and changing the website in ways that deliver more value for their customers. With the new design in place, they believe they are now in a great position to optimise for conversions, create better and more informative articles for new clients, and improve optimisation for search engines. They hope to redesign their service portal next, taking into account the way their clients use the system and making changes based on what would best benefit them.
About Y Intellectual Property
Y Intellectual Property offers tailored intellectual property solutions for businesses and individuals. They work across a wide range of industries and offer both fixed fee and flexible pricing options to provide their clients with a service that meets their needs. For more information, visit https://www.yiplegal.com.au/.
Google Maps Link: https://g.page/yiplegal?share