After producing Macy’s first-ever live stream clothing launch with the Culpos family, video agency Colormatics announces yet another campaign with the department store giant. This time, the spotlight was on E! News’ Nightly Pop segment co-host Nina Parker, who introduced her very own clothing line. Her collection is regarded as Macy’s first-ever black-owned, plus-size collection.
Colormatics brought Nina’s collection to life starting with a photo and interview location setup filled with vibrant colors of summer in Los Angeles. Snippets of this shoot were combined with Colormatics’ broadcasted launch in the Big Apple. The broadcast showed Nina doing a “Spill the Tea” live stream that featured a question and answer portion, along with the making of two signature cocktails as the queen of commentary Danielle Young joined her.
Nina and Danielle’s bubbly personalities shined on camera, with 35 members of the press tuning in to the live stream. After the next day’s launch, thousands of customers flocked to macys.com for the debut of Nina’s collection. News outlets and social media accounts buzzed about the historical plus-size clothing line.
Colormatics continues to produce and deliver similar high-value video content for businesses. The company has worked for big brands such as The Macallan, Budweiser, and American Express. Aside from producing high-quality advertising and marketing videos, Colormatics also has media buying, motion design, and animation services.
For more information on the company, visit https://www.colormatics.com.
Colormatics is a video agency delivering high-value content. The company combines the strategy and media know-how of an advertising agency with the capabilities of a production company. It solves its client’s unique problems and opportunities with compelling strategic creative, national video quality video, and a holistic deployment approach that results in extraordinary outcomes.