Joe Avianne Stands the Test of Time

Joe Avianne Stands the Test of Time

Joe Avianne with custom-spec chains in his shop, Avianne Jewelers.
If you know your jewelry then you must have heard of Avianne & Co or Avianne Jewlers in New York.

They have over 470,000 followers on Instagram ( and have created custom pieces for famous artists and celebrities such as Nicki Minaj, Justin Bieber, Kodak Black, Migos, Travis Scott, Lil Wayne, Future, and many more. They even assisted Adam Sandler and the Safdie brothers in the chilling Netflix film, Uncut Gems.

It wasn’t all fame and success for Joe Avianne, as an immigrant, he grew up in Starrett City and joined a judo club to stay out of trouble. He was reselected by the Olympic team to train in their facility. After coming back, he joined his brother’s jewelry company: Avianne Jewelers.

Many custom diamond pieces, chains and pendants you see on your favorite rappers and celebrities were created by Joe Avianne himself. Joe Avianne is the Mozart of jewelry, and there is a reason why his clients are at the top of the entertainment industry.

Being such a high-end and world-renown jeweler comes at a cost; armed robberies. This Manhattan jeweler was robbed with over 4 million dollars’ worth of jewelry in 2019, which is not a small amount for a humble family-owned business that started from nothing. Immigrants and minorities know how hard it is to grow from zero, but Joe Avianne shows us that it’s possible.

Joe still stands the test of time, having to protect his family in 2020, causing some false claims that he committed a hate crime. The original press release is no longer available on the district attorney website, yet the false claims and press remain. Most of his clients are of African American descent and so is his wife, which clearly proves someone had tried to tarnish his reputation, perhaps a competitor.

Mr. Avianne has been through it all, coming from an immigrant family in community housing, to building New York’s largest jewelry empire. He has helped Adam Sandler create a nail-biting film, and has dressed people with his spectacular custom jewelry. Joe leaves the reader off with, “People say we are lucky!? I say luck is a byproduct of hard work!“

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Company Name: CAVIAR Social
Contact Person: Farzy Vafa
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Phone: 18442568700
Address:202-1200 Bay St
City: Toronto
State: Ontario
Country: Canada