Vancouver, B.C. – BBTV Holdings Inc. (TSX: BBTV; OTCQX: BBTVF) (“BBTV” or the “Company”), the leading creator monetization company with a mission to help creators become more successful, is sharing the following recent Direct Advertising Branded Entertainment highlights and achievements as part of its Plus Solutions:
BBTV has secured a number of paid direct advertising and branded entertainment campaigns across consumer verticals including Lifestyle & Fashion, Food & Beverage, and Sports for brands including Thrive Market, PUMA, and The RealReal, highlighting the growth of its Plus Solutions.
Creator content plays a big role in buyer behaviour, as more than half of social media and video users leverage social platforms to research products1 and nearly three quarters of them2 are more likely to purchase products and services based on content creators’ recommendations.
Digital video advertising, which is just one corner of the creator economy, is expected to more than double from 2018 to 2021 to $82B3, and it’s expected to grow to $185B by 2026 at a 40% CAGR4. The creator economy as a whole is poised to rise at an even faster pace than the early days of ecommerce.
“The creator economy is a powerful driver for digital revenue, as millennials and Gen Z are driving the major shift from traditional to digital consumption. Advertisers trying to reach these generations are spending more in digital video than ever before, as millennials have the highest buying power among all generations,” comments Shahrzad Rafati, Chairperson & CEO, BBTV. “This is just the tip of the iceberg, and the two pillars of making money in the creator economy are reach and engagement. BBTV is a global leader for both, with 600 million monthly unique viewers and over 50 billion minutes watched every month.”
Below are examples of Direct Advertising and Branded Entertainment campaigns in the form of YouTube in-video shout-outs, and Instagram activations. The campaigns positively endorse specific brands and products.
BBTV Branded Entertainment Achievements
Creator: Brad Mondo (7.04M YouTube Subscribers, 20.92M YouTube Monthly Views, 10.2M Facebook Followers, 2.1M Instagram Followers, 181.4K Twitter Followers, 7.9M TikTok Followers) is a digital creator, professional hairstylist, and entrepreneur known for hair education and hilarious reaction videos.
Direct Advertising Campaign: Branded Entertainment in the form of a YouTube Shout Out: TheRealReal, the leader in authenticated luxury consignment, teamed up with Brad Mondo to promote their online store, tapping into his exceptional reach and fashion-forward following by integrating seamlessly into his regular programming.
Creator: Sam the Cooking Guy (2.19M YouTube Subscribers, 13.92M YouTube Monthly Views, 210K Facebook Followers, 237K Instagram Followers, 44.6K Twitter Followers, 206.6K TikTok Followers) is the ultimate guy for food that’s big in taste and small in effort. He uses his channel to serve up recipes, kitchen basics, and live Q&As where he answers cooking questions.
Direct Advertising Campaign: Branded Entertainment in the form of a YouTube Shout Out: Thrive Market, the membership-based retailer offering natural and organic food products, worked with BBTV to sign up Sam the Cooking Guy for a multi-video partnership, spanning H1 of 2021. In these videos, Sam cooks with Thrive Market products and shows off his favourite purchases.
Creator: Baby Kaely (1.6M YouTube Subscribers, 9.58M YouTube Monthly Views, 50K Facebook Followers, 418K Instagram Followers, 24K Twitter Followers, 672.4 TikTok Followers) is a Hip-Hop artist who rose to fame at the age of five-years-old! She first stepped into the spotlight after becoming the voice of young kids, then carried that stardom to become a YouTube sensation.
Direct Advertising Campaign: Branded Entertainment in the form of Instagram Stories:
PUMA tapped Baby Kaely to help celebrate the release of PUMA’s Fierce 2 sneaker. With a quick turnaround needed, BBTV provided an agile solution in the form of Instagram Stories with Baby Kaely showcasing the shoe on her Instagram account.
Creator: D’Vontay Friga (576K YouTube Subscribers, 4.88M YouTube Monthly Views, 250K Instagram Followers, 27.4K Twitter Followers, 205.7K TikTok Followers) is a member of the NBA Playmakers’ family and former division three college basketball player who is well-known for his wildly popular videos balling in parks around the U.S mic’d up to capture all of the on (and off) court action.
Direct Advertising Campaign: Branded Entertainment in the form of Instagram Stories and a YouTube Shout Out: To celebrate the release of PUMA’s RS Dreamer sneaker, PUMA leveraged the talents of D’Vontay Friga to showcase the brand new shoe cross-platform, making short form content on Instagram and complimenting it with a shout-out in a YouTube Video.
Creator: Stephania (86.2K YouTube Subscribers, 69.78K YouTube Monthly Views, 1.5K Facebook Followers, 361K Instagram Followers, 11.3K Twitter Followers, 603.7K TikTok Followers) isn’t one to shy away from a challenge. Being told at birth that she wouldn’t be able to walk wasn’t going to stop her from achieving her goals, and has become a skilled baller in her own right. A relative digital newcomer, she’s been able to quickly grow her YouTube following, and develop strong fanbases on TikTok and Instagram.
Direct Advertising Campaign: Branded Entertainment in the form of Instagram Stories: PUMA worked with BBTV to leverage Stephania for the release of PUMA’s new Fierce 2 sneaker. Stephania showcased the shoe on her Instagram Stories while also posting to her feed, increasing visibility for the client.
YouTube Subscribers Source: YouTube – June 22nd, 2021
YouTube Monthly Views Source: SocialBlade – June 22nd, 2021
Facebook Followers Source: Facebook – June 22nd, 2021
Instagram Followers Source: Instagram – June 22nd, 2021
Twitter Followers Source: Twitter – June 22nd, 2021
TikTok Followers Source: TikTok – June 22nd, 2021
BBTV is a global media and technology company headquartered in Vancouver, Canada. The Company’s mission is to help content creators become more successful. With creators ranging from individuals to global media brands, BBTV provides comprehensive, end-to-end Solutions to increase viewership and drive revenue powered by its innovative technology, while allowing creators to focus on their core competency – content creation. In January 2021, BBTV had the second most unique monthly viewers among digital platforms with more than 600 million globally, who consumed more than 50 billion minutes of video content, the most among media companies. (www.bbtv.com)
 Calculations and classifications made by BBTV based on data from Comscore’s “Top 12 Countries = January 2021 comScore Video Metrix Media Trend – Multi-Platform – Top 100 Video Properties Report”; Top 12 countries represent ~50% of world’s digital population.
This press release contains “forward‐looking information” and “forward-looking statements” within the meaning of applicable securities laws (collectively, “forward-looking information”) which reflects the Company’s current expectations regarding future events, including the expected continuation of the shift from traditional to digital consumption and continued spending in digital video. Forward-looking information is necessarily based on a number of estimates and assumptions that we considered appropriate and reasonable as of the date such information is given, including but not limited to our assumptions regarding a continued shift to digital consumption and continued spending in digital video. Forward-looking information is subject to known and unknown risks, uncertainties, and other factors, many of which are beyond the Company’s control, that may cause actual results, performance or achievements to be materially different from those expressed or implied by such forward-looking information, including but not limited to the risk that our assumptions on which our forward-looking information is based may not be accurate, the effect of competition, that historical or previous results are not necessarily indicative of future results, as well as the factors discussed under “Risk Factors” in the final prospectus of the Company dated October 22, 2020 filed on sedar at www.sedar.com and in our other filings with the Canadian securities regulatory authorities at www.sedar.com. The Company does not undertake any obligation to update such forward‐looking information, whether as a result of new information, future events or otherwise, except as expressly required by applicable law. In addition, this news release includes market data and other information from third-party sources, some of which contains forward-looking information. While the Company believes these third-party sources are reliable as of their respective dates, the Company has not independently verified the accuracy or completeness of this information and accepts no responsibility or liability therefor. There can be no assurance that any of the forward-looking information contained in any third-party statements will be realized.
Head of PR & Corporate Communications
+1778 873 0422