Will Pulp Market carry its growth momentum post COVID-19? Read more to know

Will Pulp Market carry its growth momentum post COVID-19? Read more to know

“Pulp Market”
Globally, revenue generated by the pulp market is estimated to be ~US$ 237 Bn in 2019, and is projected to expand at a CAGR of ~4% in terms of value during the forecast period, the increased demand for paper-based packaging formats as well as continuous use of pulp for manufacturing print & tissue paper are projected to drive the growth of the pulp market.

Transparency Market Research delivers key insights on the global pulp market in its published report, which includes global industry analysis, size, share, growth, trends, and forecast for the period of 2019–2027. In terms of revenue, the global pulp market is estimated to expand at a CAGR of ~ 4% during the forecast period, owing to numerous factors, about which, TMR offers thorough insights and forecast in this report.

Pulp Market: An Overview

Pulp is basically made from the fibrous part of plants, mostly trees, and is the prime ingredient in the process of papermaking. Pulp is usually sourced from wood, non-wood, and recycled pulp. Recovered paper made by removing inks and other contaminants is the medium through which recycled/de-inked pulp is extracted. The global push for the use of sustainable materials is expected to aid the growth in the demand for recycled pulp. Among the end uses, the increasing use of paper-based packaging formats is expected to be the prominent driver for the growth of the global pulp market.

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East Asian Economies hold Lucrative Opportunities for Pulp Manufacturers

Asia Pacific, in terms of pulp production, holds ~ 45% of the global market share, and is expected to uphold its lead over the forecast period. China tops the charts for both, the production as well as consumption of pulp. The market for pulp in Japan is projected to continue its prominence, owing to its sharp shift towards greener packaging solutions, in which, corrugated and Kraft paper companies have a better development prospect. Also, the average operating income of pulp manufacturers based in the Asia Pacific region presents an upward trend. However, this region houses many unorganized and small-scale manufacturers, which might not compete with tier-1 pulp producers directly, but can impact the local pricing to some extent. Thus, the Asian pulp market can be considered as a highly competitive market, and promises to offer lucrative opportunities.

While North America is still the largest wood pulp producer, followed by Europe, new pulp milling facilities are being created in South America (especially Brazil), Russia, Asia (Indonesia), and Northern Europe. The United States represents ~ 85% of the pulp market in North America, while Canada is expected to expand at a high CAGR during the forecast period. Moreover, a large number of tier-1 & tier-2 pulp companies are based in North America.

Despite being a matured market, Europe represents an incremental opportunity of ~ US$ 15 Bn by 2027. Europe holds ~ one-fourth of the global pulp market share; however, it is expected to lose some of its market to Asia Pacific over the forecast period.

Pulp Market: Competition Landscape

In the global market report for pulp, the competition landscape is discussed. Key players profiled in the pulp market are Westrock Company, International Paper, Stora Enso Pulp AB, Georgia-Pacific Corp., Kimberly-Clark Corp., Oji Holdings Corporation., Nippon Paper Group, Asia Pulp and Paper Group, UPM, Nordic Paper Holding AB, Mercer International Group, Metsä Board Corporation, BillerudKorsnäs AB, Nine Dragons Paper Limited, Sappi Group, Rama Pulp and Papers Limited, Gulf Paper Manufacturing Company, Nisseysangyo Co., Ltd., Canny Tissue Paper Industry (L.L.C), and Metropolic Paper Industries Inc.

Manufacturers in the pulp market have been struggling to compete with the advantageous attributes of plastic in commercial and domestic commodities since the past few years. However, strict regulations by governments to impose a ban on plastic and its applications in various domains have created opportunity windows for players of the pulp market across various other industries.

Stakeholders are finding new alternatives for plastic, with raw materials such as wood, metal, plastic, textiles, and ceramics. These alternative materials are helping manufacturers in prototyping the attributes of plastic in commercial and domestic commodities. One such innovation is paper pulp 3D (3 Dimensional) printers that extrude the paper waste with a natural binder, which helps in creating aesthetically-pleasing 3D models.

Paper pulp 3D printers can be used for the designing of various printed objects, and players of the pulp market are using this technique to emphasize a tactile experience of the objects with bold lines and distinctive shapes. The process of reducing wood or paper fibers into individual cellulose fibers attributes to the strong and durable quality of the printed paper. Thus, the unique look of the print gives the printed model an exclusive personality for consumers who are constantly in search of something very uncommon.

Beer Holthuis, a product designer from the Netherlands operating in the pulp market, channelized his interest for 3D modeling and additive manufacturing, and announced the launch of the one-of-its-kind paper pulp printer that sustainably prints 3D models from paper waste. Thus, this low cost alternative with its sustainable aspect has a bright potential for designers and manufacturers in the future.

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Another trend that is catching the attention of pulp manufacturers is the use of 3D printing in the furniture industry and interior designing sector. 3D printing material is a valuable renewable resource that stores carbon and can be easily recycled. As such, wood-based waste can be up-cycled into wood polymer composite and can be used to make furniture. Likewise, researchers at the Michigan Technological University used furniture feedstock as a 3D printer filament to produce furniture components.

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