After revolutionizing the retail closet industry with its patented modular closet systems, the engineers at Modular Closets released an online design tool allowing anyone to design a completely custom closet based on their own dimensions and specifications.
The company tested the new tool with home organizing influencers like the popular family vloggers, JessFam, and others to great satisfaction and popularity.
“As a company, we’re removing as many barriers as we can between people and their dream closet. The ridiculously easy design tool allows homeowners to take their closet design into their own hands without relying on expensive interior designers. Custom closets used to be the domain of the super rich and well to do, and our aim is to change that,” says Jeff Rudolph, Director of Sales at Modular Closets.
A modular closet system is a closet made up of standardized units or sections that allow for simple design, flexible arrangement, and easy construction. This system was brought to mass market by the company in 2015 with big box retailers quickly trying to catch up with their own versions of the product.
“Most closet companies sell what’s called a “rail system”; a closet that is comprised of multiple panels that hang on a rail which is attached to a wall. A rail system causes confusion during the design process, makes the installation process very complicated, and does not hold up as well over time,” Jeff explains.
Jeff touts the company’s unique modular closet system, enabling homeowners to customize their closet for any budget, with savings of up to 50% over other closet companies.
“At the end of the day,” Jeff says rhetorically, “who doesn’t want a closet design that utilizes every inch of space available, with a sleek aesthetic at a really affordable price?”
Image from real customer