Online visibility and relevancy are the two main factors that determine the reach of any brand. The efficiency of any digital strategy largely depends on these elements; visibility dictates Google ranking while relevant content dictates the attention span of visitors.
This is particularly true for travel content platforms since the vast majority of companies boast vivid, unique graphics and an abundance of content on top of high social media following and frequent collaborations with relevant airline companies and touring agencies.
Intriper “collects the best of the world to inspire millions of people”. Meaningful, motivational content is the main ingredient on their eclectic menu, meant to invigorate the browsers, visitors, and potential customers while empowering and making the brand’s site more relatable and more relevant among thousands of copy-pasted websites.
The brand has compiled a plethora of blog stories related to culture, entertainment, history, as well as more recent global events – the Covid 19 pandemic in particular.
The content found on Intriper’s website can be used to bolster the aesthetic elements of any website, the content quality of any brand, or to reinforce the educational/research-based ventures of blogs, podcasts, or similar business ventures.
Intriper is also an encyclopedia of lore regarding global destinations – the ‘Destinos’ topic is a compilation of categorized blog posts describing the most popular locations across Europe, the United States of America, Asia, Caribbean, Africa, and Oceania.
In addition to vivid depictions of the world’s most popular cities and countries, Intriper also compiled plenty of information and photographic content related to notable tourist locations and attractions, as well as to lesser-known sites.
With more than 3,000,000 followers and subscribers on Facebook and other social media platforms, Intriper is among the leading Latin American travel content platforms. The company’s social media group actively works on growing a bigger, healthier community by frequently posting videos and blogs on the official site, engaging their audience while providing both valuable geographical information, as well as entertainment. The company also boasts a 300,000-follower-strong Instagram page, as well as a community of over 160,000 TikTok users, garnering nearly 2 million likes on the platform.
Intriper’s reach is extended through collaborations with various big names on the LATAM scene, including VisitFlorida, Inprotur, Avianca, Costa Cruceros, Greater Bureau Medellin, California Almonds, Sky Airline, and various others.
The mutual sponsorship between Intriper and its partners has resulted in a consistent increase in the brand’s reach, which consequentially brought more talented artists and content creators to the fold while at the same time a bigger audience has formed.
Intriper offers several modes of partnership, including providing custom content, advertising and sponsoring of the brand’s content, and via video production.
The company accepts original content in various formats, including written articles, podcasts, photographs, illustrations, and animations. Intriper’s content distribution formats number on-site advertisements in terms of travel custom content, newsletters, and social media ads.