Sabrina Rowe, professionally known as Sabs, is a celebrity hairstylist who has been coiffuring the manes of an eclectic list of who’s who clients. As a native New Yorker, this 3rd Generation Hairstylist who followed in the family footsteps has had to prove herself every step of the way. Attracting a client list that included the likes of Phoebe Robinson, Ilana Glazer, Uzo Aduba, Elaine Welteroth, Sasheer Zamata, Annie Murphy, Dulcé Sloan, Abbi Jacobson, Adrian Grenier, Nore Davis and many others, Sabs continued to impress the family matriarchs with her gifted hairstylist talents. Her styles have graced the pages of photo shoots for the elite of fashion magazines such as Elle, Harper’s Bazaar, Vogue, Glamour, InStyle, Cosmopolitan, GQ, Purple Magazine and V.
Her renowned stylist chair which serves a diversity of clients has offered her an intimate insight into the needs of a variety of hair textures. Over her twenty plus years career Sabs has used her innate intuitive senses to tame the wild, express the natural, straighten the curled and curl the straightest tresses to accomplish unique styles using her natural skills and the safest haircare products available to her.
As she tended to her busy Chair creating beautifully exotic personal styles for women, men, non-binary, and anyone who sought her services, she developed a vision of a natural haircare product line that would serve her needs and enhance the styling experience of all her clients. The 2020 pandemic put a dent in businesses around the world, most especially personal care.
Instead of dwelling in the catastrophe of an empty hairstyling chair day after day, Ms. Rowe pursued a dream that was brewing in her mind for years. Now afforded the luxury of time, she began the journey of creating NTRL by Sabs, (pronounced Natural by Sabs) her all-natural dream personal care brand. Sabrina went to cosmetic formulation school with a specialization in natural hair care. As soon as her first formulas were finalized and packaged, her samples became in demand from the clients who could not see her in person due to the pandemic restrictions. It was then that she realized the next step in her career had evolved and NTRL by Sabs was born.
In expressing her delight at successfully turning her dream into reality, Sabrina Rowe, Sabs, related, “The first product offerings of NTRL by Sabs were formulated with textured hair in mind. It was important that the foundation of the brand supported hair like my own. Due to my extremely diverse salon chair, for years I had a clear mission to meet the needs of all the hair types I encountered, for everyone. My everyday salon clients, high end fashion shoots, as well as the celebrity list all had unique needs and hair textures which included straight to coiled. I wanted a collection that would offer something for every head of hair.
The line includes traditional shampoos and conditioners which are rich in botanical ingredients like Shea butter, Matricaria, Coconut and Avocado oil. There are sustainable and zero-waste options in the collection like shampoo, conditioner, and lotion bars. Created with an emphasis on results, with luxury and accessibility in mind, there’s a lot to love about NTRL by Sabs.”
The mission of NTRL by Sabs is clear, to provide texture-forward products, tips, and information to everyone who wants cleaner, sustainable beauty products that perform with strengthening yet are gentle, natural, and healthy for your head and hair.
NTRL by Sabs aims at a limitless audience of ageless and genderless people who want to express their individuality. The initial product offerings from NTRL by Sabs focused on textured and color treated hair. The line instantaneously gained acceptance and rave reviews leading to the immediate expansion of the planned product line. Today NTRL by Sabs is offering formulas for every texture, age, and color of hair. The natural formulations are kid-friendly and loved by moms as well as being senior-approved for the most wisdom filled hair on the planet.
The NTRL by Sabs product line is available 24/7 with quick shipping and fine-tuned customer service at https://www.ntrlbysabs.com/
Instagram – @ntrlbysabs
Sabrina Rowe – @sabsthegoodgirl