The music industry is one of the most fiercely competitive fields in the world, with rising artists working every day to make their breakthroughs. Due to the competitive nature, it is often difficult for artists to find their footing with a decent label. Adrian Howard saw how much these artists struggled and decided to create a home for them in his brand, Astronaut Boyz Incorporated.
Astronaut Boyz Incorporated, or ABI, was founded in 2015 to help local artists from underserved communities start their careers on the right foot. Based in Aurora, Colorado, ABI lives by its slogan “We Stay on the Moon” to elevate artists. Although the brand has only been in business for six years, it consists of a team that has over ten years of experience in the industry.
Founder Adrian Howard is a serial entrepreneur with an associate’s degree in marketing from the Metropolitan State University of Denver. A philanthropist, Howard created ABI to give the youth a chance to make a better life for themselves. He also donates the proceeds of records and merchandise sales to local charities to assist his community.
Since founding Astronaut Boyz Incorporated, Howard has seen his company flourish and become one of the region’s most successful underground artist management companies. He attributes its success to his “secret weapon,” which has helped skilled artists break into mainstream media. However, Howard clarifies that ABI does not give artists a shortcut to finding labels and deals. Instead, the company provides them with the right tools and every avenue to help them get their works out there.
One of the defining features that help ABI stand out from other labels is how they treat their artists. Whereas others groom artists like products that generate income, Astronaut Boyz focuses on the singers like family. Taking Adrian Howard’s philosophies to heart, the company strives to support each artist. “When our company wins, so does our neighborhood,” Howard shared. “Our platform can have your music sitting on the desk of any music manager, supervisor, blogger, influencer, or DJ.”
Additionally, ABI has access to some of the biggest names in the industry with a 72-hour window to get feedback. “We can also get you placement in nationwide magazines and news media platforms.” Howard always encourages his artists to give it their all as the industry has grown overcrowded, making it easy for their voices to be drowned out in a sea of noise.
Adrian Howard’s goal with Astronaut Boyz Incorporated is to spark the fire in the youth and show them that anything is possible. He also hopes to give more artists the chance to shine with the platform that ABI provides, giving them a shot at making it through all the noise and fluff that a hundred thousand artists make.