Scarlet Vincent is the founder of Zane Digital Marketing, an agency specializing in lead generation through social media strategies and outbound email marketing. She has been featured on Forbes as a Digital Marketing Consultant, and will be leveraging her expertise and knowledge to bring world-class digital marketing services to help coaches, experts, agency owners and small business owners.
As a High-Ticket Marketing Coach and Digital Marketing Agency Owner, Vincent is dedicated to help business owners to fill their programs and services with a pipeline of marketing qualified leads and sales qualified leads through the use of hyper-targeting, aligned messaging, and personalized automation. Her methodology focuses on relationship building and offering value to establish trust and dramatically increase conversion rates.
Increase in Qualified Leads by 451% Through Marketing Automation
Over the years, major marketing publications such as HubSpot, eMarketeer, and SalesForce have cited that businesses who implement the use of automation to nurture prospects experience a 451% increase in qualified leads. As such, she uses state of the art automation tools that has enabled her email open rates to skyrocket above 50%.
Vincent believes in the quality of outbound leads, and aims to nurture and personalise her customer’s journeys. Vincent shares that LinkedIn Sales Navigator is used to acquire marketing qualified leads. She also reveals that according to CompareCamp, 4 out of 5 LinkedIn members drive business decisions, which is why LinkedIn is one of the best places to source for quality leads for B2B business owners and experts such as business coaches.
Why Inbound Marketing is Important for Businesses
Apart from that, she uses Facebook groups to grow her business and get sales qualified leads on autopilot, whenever members find the group through Facebook search and join on a daily basis. When they join the Facebook group and express interest by leaving their emails, they get taken into the next step of the sales funnel as an automated email sequence will be triggered. In her Facebook group, she focuses on content marketing to deliver consistent value as part of her inbound marketing strategy.
Through her own brand, Vincent offers one-on-one consulting to help businesses integrate these 21st century lead generation strategies. Vincent understands the importance of deep diving into her ideal clients’ pain points and desires, so that the right message resonates with the right decision maker. She also shares that messaging is the key to capturing the attention of potential prospects, and nurturing those cold leads into warm leads until they are hot buyers.
Create an Effective Customer Journey for Higher Conversions
According to HubSpot, 60% of customers say no 4 times before saying yes, whereas 48% of salespeople never even make a single follow up attempt. This is why she believes in paying close attention to detail to a customer’s journey and using automated follow-ups (without being a robot) to increase replies and conversions.
Scarlet is a High-Ticket Marketing Coach and Lead Generation Agency Owner who helps small business owners, agency owners and experts such as coaches.