Sydney, Australia – Australian-based marketing agency Krueger Marketing launches a service to connect technology vendors with business leaders.
Founder Felix Krueger commented on the value Krueger Marketing provides to the global technology industry.
“Covid-19 has been an accelerant for the digital transformation of many industries. The skyrocketing demand for enterprise technology supporting this transformation process is a unique opportunity for vendors in this space to leapfrog a large part of the sales process and engage senior business leaders faster,” said Krueger.
“Krueger Marketing helps enterprise technology vendors to translate their capabilities into a language senior business leaders understand and value.”
According to the 2021 Gartner CEO Survey, digital capabilities and information technology are top investment priorities for CEOs with 83% and 73% respectively.
“The ability for technology vendors to lead better sales conversations on a senior decision-maker level can contribute to the global economy rebounding at the tail end of the pandemic,” elaborated Krueger.
Krueger Marketing launches its sales enablement service portfolio in three key areas:
Consulting – Audits, strategy, and operational frameworks designed to launch the sales enablement function within technology businesses.
Content Creation – The creation of sales content that is designed to support buyers at all stages of the buyer journey.
Account-Based Marketing – The planning and implementation of highly targeted campaigns that require a close collaboration between marketing and sales departments.
To connect with Krueger Marketing visit: https://kruegermarketing.com