The Future of the Car Servicing Industry Post COVID19

The Future of the Car Servicing Industry Post COVID19
Contribution from Sean Buckley (Executive Director – Ultra Tune Australia Pty. Ltd.)

July 5, 2021 – There’s no doubt that COVID19 has impacted all aspects of business globally.

The aftermarket automotive servicing industry isn’t any different. At its peak of restrictions, there was approximately a 30% downturn in our business across Australia.

Thankfully car servicing was deemed an “essential service” which, to some extent, has insulated Ultra Tune and similar businesses against the full impact of the pandemic.

Now, as business starts to return to the new “COVID normal”, we have witnessed a significant increase in business across the sector. Indeed, year on year, month on month, in various regions, Ultra Tune franchises have experienced their best months on record. This reflects the era in which we now live, and this has (and will continue) to occur(ed) for the following reasons:

• People are reticent to use public transport for fear of becoming infected with the COVID virus. Using their own cars provides a degree of certainty and safety. As such they want to keep their vehicles functioning well.

• Borders are closed, people are unable to travel interstate or internationally for business and/or holidays. Consequently, they are investing in keeping their motor vehicles in tip-top running condition so they can take motoring holidays and weekends away in their own States.

• With many people having been financially impacted by the pandemic, the sale of second-hand vs. brand new cars, has soared. Consequently, dealerships (of new cars) are struggling to attract vehicles for routine services. Ultra Tune for example is about 30% cheaper for the same service as a dealership. With money being tight, we’re an ideal servicing/repair option.

• Further to the previous point, after-sales service providers such as Ultra Tune specialize in vehicles that are 5 years of age or older. With the upsurge of purchases of second-hand vehicles such as this – that is out of dealership warranties – we expect to see a corresponding increase in servicing and repair opportunities. This is already coming to fruition – Ultra Tune, even during the pandemic period, has seen an increase of some 12-15 stores in the franchise network. Now sitting at approximately 270 stores across the country, over the next 18-24 months projections indicate Ultra Tune will be closer to 300 stores by 2022/2023.

COMPANY PROFILE

Ultra Tune is an Australian business founded in 1979, with over 270 stores nationwide specializing in aftersales automotive services and repairs. 

Company Tagline: Avoid Unexpected Situations 

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Company Name: Ultra Tune
Contact Person: Media Relations
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Address:Unit 15, 762 Toorak Rd
City: Glen Iris
State: VIC 3146
Country: Australia
Website: https://www.ultratune.com.au/