Caurine is fast becoming a prominent jewelry brand as the mother and daughter company continues to add to their amazing collection amidst rave reviews from customers. Since the official launch of Caurine in 2018, the Afro-Parisian jewelry brand has stayed true to their goal of delivering unique jewelry sets made from handmade cowries and pearls are adorned with gold and semi-precious stones with the aim of promoting the rich African culture.
The global jewelry market has evolved over the years, thanks to the emergence of a plethora of brands in different parts of the world to meet the growing and diverse needs of customers. The increasing demand for different jewelry collections has driven the market to become a multi-billion-dollar industry, with a recent report published by Fortune Business Insights putting the global jewelry market size at $330.0 billion in 2019 with a projection that it will reach $266.53 billion by 2027. Unfortunately, many of the available products in the market are seemingly generic, giving very little chance for customers to stand out. However, the team at Caurine, led by Élise and Joyce, is looking to make a difference with their Afro-inspired jewelry sets.
Caurine has grown from their humble beginnings of 3 models of jewelry made with gleaned cowries to a brand with a presence in several stores in the capital of France and on the island of Reunion. The team of Afro-descendant and Afro-inspired creators aims to promote the millennia-old wealth of the African continent using cowries while allowing everyone to project his own history.
The categories of products currently offered by Caurine include earrings, bracelets, necklaces, chains, rings, and a host of others, all made from precious pearls and cowries.
The uniqueness of each piece of jewelry offered by Caurine and the attention to detail have helped to increase the popularity and acceptance of the brand, with accolades coming from different quarters.