Kyle Joshua releases his third album titled “Payback” entirely self produced, written, mixed, mastered and engineered by himself. Calling himself a “one man brand,” Joshua is leading a new generation of artists who are taking the control back into their own hands both, creatively and on the business side. Joshua speaks on how important it is to own your masters, as well being in charge of your creative process as much as possible.
“I made this new album Payback, in my bedroom with the intention of making a massive statement in the industry and setting myself apart from other artists. I wanted to make an album where every single element is entirely composed by myself and that way, I can truly see how my creativity impacts this world as well as retaining full ownership over my art. Every single song was produced, written, mixed, mastered and engineered by me on my laptop. It’s a true reflection of my mind to yours.”
Joshua goes on to give valuable advice to upcoming artists and creatives alike:
“Every artist needs to invest in a home studio, no matter how big or small. It doesn’t take much these days to get the sound you need. It’s less about the equipment and more about the person. Every artist should know how to at least engineer themselves and give their tracks a light mix or they are hindering their own creative process. First, own your masters at all times and second, learn how to do as much of the work required to make your music on your own. This way you are never depending on someone else to help you get YOUR work done. Also an artist, you’ve got to be able to have the opportunity to record whenever creativity strikes and if you can’t at least do that, then you are risking the chance of losing valuable inspiration. Ownership is key.”
Kyle Joshua released his first album “Gold Auras” in 2016 and has worked with artists such as the likes of Mick Jenkins, Charles Hamilton and Consequence.
His third album, Payback, is out now.
Stream “Payback” by Kyle Joshua worldwide on all platforms today.
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