INDIANAPOLIS – Family comes first for artist and designer Laura Dro. Her company and work are inspired not only by her parents, but also by her grandmother, husband, and children. From a young age, she was told to find something to do in life that she loved. This prompted her to pursue her creative endeavors in which she felt most herself.
“My dad has always told me to make work not feel like work,” Laura said, “I liked that aspect of do what you love.”
After attending school for art and design, Laura then carried on her inspiration through her grandmother which her business is inspired by. Spending hours after school in her grandmother’s antique shop, called Laura’s Attic, based in Jacksonville, FL in the ’90s, Laura grew up surrounded by vintage textiles and painting alongside her grandmother. The creative and entrepreneurial spirit was instilled in Laura through these experiences at a young age.
Now, Laura continues to be motivated toward success by her husband and children. She knows that she is a role model for her children and hopes to be the same for other young people who might be inspired by her work.
“Everyone, in some small way, since I was little to now, has gotten me here,” said Laura Dro.
Her 2021 product launch features handcrafted pieces like embroidered pillows, wallpaper, tea towels, and even hand-painted fabrics which draw from her original inspiration—her grandmother. With the image of her grandmother painting scenic views in the back of her mind, and her children exploring her studio, Laura has created wonderful artwork, patterns and designs that are featured on her products.
Laura Dro and her daughter, creating in her home studio. In the background sits a protrait of her grandmother and a ginger jar from her antique store.
Laura Dro Designs pillow collection features hand embroidery details like beads and silk threads inspired by her expressive floral style of painting.
Laura Dro Designs inagural wallpaper collection inspired by growing up in a creative household and the coatal waterways of Florida.
Pillows that were hand embroidered by artisians using Laura’s painting as a guide.
About Laura Dro Designs
Laura Dro Designs was created in 2010 by the business owner and designer Laura Dro. Laura’s painting has continued to grow into a brand of its own, securing collaborations with Nordstrom, HomeGoods, Land of Nod, Staples, My Custom Case, Shop Ten 25, Society Social, Fifth & Castle, and other retailers. The business is expanding into the interior design industry in 2021 and hopes to not only sell to customers directly but to offer products wholesale for designers, retailers, and direct to customers.