Beauty Light: Introducing the Billion Dollar Box, the Ultimate Travel Essential for the Beauty Lover’s Next Trip

First & Only Customizable Makeup Palette Comprised of Post-Consumer Recyclable Materials.

IRVINE, CALIFORNIA – July 20, 2021 – The summer travel season is here. And it will be the first time since coronavirus lockdowns that many Americans will consider taking a vacation. Whether hitting the road with an RV this summer, heading to the beach for a week with friends, or just jetting out of town for a quick weekend getaway, beauty lovers will be looking fabulous with the Billion Dollar Box customizable makeup palette, no matter the destination.

Customizable, Portable, Affordable, Recyclable

Available in over 700 Target stores nationwide and online at, the interchangeable makeup pans include brows, eyes, lips, blush and highlighter…all go-to essentials in one organized case. Beauty lovers searching for an elegant solution to storing their makeup products can purchase the $5.99 palette empty and fill it with up to 15 magnetic cosmetic pans priced at only $3.99 each. While traditional plastic and paper makeup palettes are comprised of a set number of pans and shades, the function and design of the Billion Dollar Box allows customers the freedom to build a custom makeup palette in one convenient case that fits comfortably in any size handbag or carry-on bag. So instead of purchasing endless amounts of makeup palettes that all end up in the landfill, the customer can buy the Billion Dollar Box once and refill it for life. Oh, they even added a mirror complete with a kickstand that sits upright on an airplane tray table or hotel room nightstand.

“For the perpetually busy woman like myself, I really wanted to improve the experience of applying your makeup,” said Natalie Plain, Founder & CEO of Billion Dollar Brows. “Between balancing work, family, and your own needs, it’s essential that you choose what you spend your time on carefully. The Billion Dollar Box is a next generation cosmetic product that is ecologically sound, compact, refillable, easy-to-use and most importantly, affordable – all the things most cosmetic products aren’t. We confronted a host of seemingly intractable problems and dare I say, cracked the code to solving them all.”

About Billion Dollar Beauty

Established in 2004, Billion Dollar Brows® is known for its problem & solution approach to eyebrow maintenance and care. Founded by Natalie Plain, this privately woman-owned cosmetics and skin care company, located in Irvine, California, has become a market leader in the eyebrow category. The current brand portfolio of the Billion Dollar brands includes Billion Dollar Brows®, Billion Dollar Beauty® and Billion Dollar BrushesTM.

Media Contact
Company Name: Billion Dollar Beauty
Contact Person: Caroline Murphy
Email: Send Email
Phone: 3102473227
Country: United States