July 21, 2021 – Beginning ten years ago, Bold Magazine, one of two crown jewel properties of Bold Holdings, LLC (formerly Bold Media, Inc.) has covered women’s sports, business, media, and fashion. Having switched solely to plus size news and information in 2014, CEO Christopher Salute showed he was ready to take the leap as a straight, white, cisgender male in a new and highly diverse space… a leap that was not without challenges. In 2017 and 2018, Salute presented all over the country and worked with some of the nation’s leading body positivity and plus activists. Now, in 2021, Bold has expanded to own multiple magazines, a Brand Management Company, radio shows, microblogs and more.
A Company in Transition
Found in a statement on his websites and blogs, Saute has decided to sell the largest plus size media brand in the world.
“I reached a point in 2020 where both professionally and personally, I decided it was time to exit the world of plus size advocacy, including, but not limited to my owned magazines, blogs, meetup groups, events, brand management agency …” said Dr. Salute “Of course, after making significant investments in two new magazines, this decision has continued to be a struggle as so much of my identity has been wrapped in the business that I loved so much.”
A combination of the evolution of the plus size media space, the COVID pandemic, and his own personal and professional goals have helped Salute to understand that the magazine and media group will be in better hands, the hands of his employees.
Unfortunately, it’s not a short transition. Salute is still looking for the last few investors who can handle the costs of the media brand while it rebounds from COVID.
“As the transition moves nearer, it’s an exciting time to be a part of the plus size universe. And, I am excited to say that I will no longer be an anchor to the media brand that will bring more plus size news to you.” – Christopher Salute, Bold Holdings and Bold Media