Illustrating strategies for attracting, acquiring and engaging the customers with real-life business examples, this title is practical, highly-educational and inspiring. Some of the topics covered in the book include Design Aesthetics, Visual learning and brand recall, Simple yet effective marketing, Creativity is universal, Common traits of a creative person, Creativity as a non-acquirable skill, Visual acceptance, Social Media, The superiority of visual communication over verbal or written communication, The ever-changing customer behavior & Endless Innovation.
The book, published by White Falcon Publishing, will be available for purchase on Amazon India, Flipkart, and WFP store. Besides this book will also be available for International online purchase on Amazon USA, Amazon Canada, Amazon Europe, Amazon Japan and INGRAM for International distribution to other locations.
Hailing from Patna, the author Navin has worked with the big giants of the industry which include Titan from Tata Group, Hypercity Retail, and Future Group Ltd. As an alumnus of National Institute of Fashion Technology and the Indian School of Business in Hyderabad, he has gained a wide variety of knowledge required to ace every realm starting from the core.
Navin personal site explains that creative visual common sense is an earned sense that each and everybody possesses and one needs to chisel out when need. According to the author, it is creativity that defines the success of an individual or an organization.
In a recent interview, Navin stated, “Decoding the Visual Common Sense” has a clear purpose to help designers, retailers, visual merchandisers, marketing professionals, and people who are looking for creative success.
“Decoding the Visual Common Sense” is the first book of Navin, after a series of articles on Consumer behavior, Sustainable Store Design, Retail Scenario, Communication Influencing consumer, etc. The book has received advance praise from the Academicians, Experts, Founders, Designers, Marketing Professionals, and Entrepreneurs and one can safely say that it would be a hearty read for the audience as well.
Full details about the book along with latest articles by Navin can be found at: www.navinkumar.co.in
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