In November of 2020, Stannah launched the world’s first e-commerce site for purchasing in-home stairlifts. Traditionally stairlifts are sold through in-home visits, but Stannah saw the need for a different approach.
Not only with Covid-19 impacting in-home sales visits, Stannah saw the opportunity to give their customers a better buying experience.
Their innovation was validated with their first purchase occurring 82 minutes after the e-commerce site launched, and with more than 75% of sales upgrading to the deluxe package.
Their e-commerce site was further rewarded by The Marketing Society with its Award for Enhancing Customer Experience. The competition for this award was fierce. But, despite being up against some heavyweights, like Odeon Cinemas and Heinz, Stannah brought home the prize.
The initiative was led by Sam Stannah. He was supported by the Strategic Projects Team, agency partner Zone Digitial and a team from the UK S&I business.
Before Stannah launched its e-commerce site, purchasing an in-home chairlift could take weeks. Now, the process has been streamlined down to minutes.
Stannah is no stranger to excellent customer service. From their recently published buyers guide to their e-commerce site, Stannah puts the customer and their buying experience first.
This is why Stannah is thrilled to be able to meet more customer needs with its online e-commerce site. Not all of their customers can meet in person and this site allows them the same access to Stannah’s quality stairlifts and customer service that they would receive with an in-home visit.
The e-commerce site is simply an extension of Stannah’s approach to customer service and its goal of supporting its customer’s quality of life. Whether they’re answering customer questions over the phone, in person, or online through their award-winning e-commerce site, their goal of helping consumers find the right product remains the same.
Stannah’s commitment to excellence extends beyond the in-home stairlift. Their innovation stretches from the home to the world at large. They keep the world moving through their range of lift products such as service and goods lifts that hotels and large institutions use, to escalators and moving walkways that make access to large buildings possible such as in malls and at airports, where large amounts of people are quickly moving from one place to another. Stannah supports the differently-abled with their platform lifts easily moving wheelchairs, making access possible for all people. Stannah helps people move around every day with their passenger lifts, found anywhere from train stations to a chic hotel. Stannah keeps the world moving and has been doing so for more than 150 years.
About the Company:
Stannah, founded by Joseph Stannah in 1867, is a world-renowned manufacturer and supplier of stairlifts and chairlifts. It works with the customer to discover the best option for regaining independence and mobility and then installing it. The company deals transparently and efficiently.
Company Name: Stannah
Contact Person: Martin Stevenson
Email: Send Email
Address:20 Liberty Way Suite A
State: MA 02038
Country: United States