Prism Digital to launch and manage international ecommerce business for GlamGrl, A Leading Bangladeshi Fashion and Lifestyle Brand

Glamgrl, a  fashion and lifestyle brand based in Dhaka, Bangladesh, is now entering into international markets to make its products available for international buyers. GlamGrl has partnered with Prism Digital, a digital marketing agency in UAE to access and brand its foray into the international markets. Prism Digital will be creating an Progressive Web App (PWA)  ecommerce website for the brand and will manage the branding, advertising and sales of the brand internationally in over 150 coutries. 

Prism Digital is creating a Mobile First Ecommerce website and mobile app for Glamgrl in ReactJS and Laravel and it will have it own mobile app for people who love the brand and want direct access to special deals and discounts only available on the mobile app. The Mobile app will be built in IOS and Android  Native Technologies and will be fully intergrated with all the CRM features and buy Now and Pay Later payment options to keep international  customers coming back for more.

The website is built as a Progressive Web Apps (PWA) in Laravel, which is an open-source MVC framework and custom-built PWA solution that provides Ecommerce websites with API connects to their preferred CRM systems. 

“A PWA ecommerce website enables a brand to provide a seamless mobile commerce or M Commerce  experience for their customers and increases conversions and booking on the site by over 80%. Since 90% of all the searches for products and services across the world  are initiated and executed on mobile phones, it is very important for brands looking to sell online, to provide a seamless integration with mobile to reduce their dependency on brick and mortar retail stores and increase the number of online purchases on their own site.” 

Having a PWA ecommerce website greatly increases the Online ranking on Google and brands that have moved to a PWA ecommerce websites have seen their search results (SERPs) grow by over 80% in a few months. Around the globe, many Global brands have adopted a similar kind of framework, like Netflix, Twitter, Hulu, Amazon, Uber, Trivago, Ola, Wego, Makemytrip, Jumia Travel, to name a few.

The GlamGrlbrand announced the partnership with Prism Digital and its international expansion plans via its official social media handles to its millions of followers across the globe and in Bangladesh. This strategic initiative stems from an increase in demand nationally and internationally.

Speaking at the Launch, Mr Lovetto Nazareth, Managing Director Prism Digital, explained,” the international Ecommerce business is a very challenging space and to be successful in that niche, a brand needs to evolve and scale fast. Our expertise in creating amazing fashion brand experience for ecommerce selling gives Glamgrl the edge it needs to dominate the international markets. 

Speaking about this initiative, Shabnoor Ahmed said, ‘We are pleased to announce the launch of our brand in the international markets. We have seen immense success in the local market and now it’s time to move forward and explore the potential that international markets offer. Speaking on the partnership with Prism, she added “ Glamgrl has chosen Prism Digital, a ecommerce website design agency based in UAE to create its international ecommerce website which will serve customers in 150 nations worldwide to access comfortable and exclusive, tailormade ethnic fashion which is in such high demand across the globe at very affordable prices.” 

Glamgrl is a one-of-a-kind fashion and lifestyle brand though out and launched by Bangladesh’s first women entrepreneur, Shabnoor Ahmed Dhanmondi. The brand resonates with traditional opulence with its unparalleled designs and has enjoyed widespread popularity when it comes to traditional Bangladeshi clothing and jewelry in the country.  Due to the recent pandemic, the brand has halted its plans to open brick and mortar stores and has planned to explore e-commerce platforms for expansion. It will allow Glamgrl to access consumers who are looking for traditional wear infused with contemporary and elegant design sense.  

About PrismDigital:

An award-winning digital marketing agency in Dubai,UAE servesanever-growing Bluechip roster of clients and industries. It currently manages 35 brands in the ecommerce space including Fashion Brands Food and Beverage Brands, and nutritional supplement companies. Prism Digital focuseson driving leading and e-commerce sales through targetede-commerce solutions and social media advertising. Being  preferred Google and Facebook partner agency gives Prism the flexibility and the know-how to drive effective lead generation campaigns. Prism Digital has a very strong video marketing practice too. We manage the video marketing requirement for over12 international brands intheregion.We specialize in providing end-to-end digital marketing solutions like SEO, Social Media Marketing, Digital Branding, and Creative Content Services. 

Media Contact
Company Name: Prism Digital
Contact Person: Lovetto Nazareth
Email: Send Email
Phone: 00971558500095
Address:604 Latifa Tower West Wing, Sh. Zayed Road
City: Dubai
Country: United Arab Emirates