Women’s tennis and golf have evolved over the years – and so have players’ fashion choices. Now, they can enjoy a hybrid of fashion and function with Tennis Anywear, a new, sustainable apparel brand for women in tennis and golf. The idea of starting a sports couture brand sprouted when its founder Erin Rouse, a female golfer and tennis player, saw the need for beautiful and flattering, court approved, multifunctional outfits that seamlessly transition into everyday activities and are fun and easy to wear. Because women are not done after the game is over.
According to the Tennis Industry Association (2017), the primary consideration that would encourage women to play tennis more often is “more time.” For this reason, Tennis Anywear removed the barriers that add time and create inconvenience for women tennis players by providing ready-to-wear outfits fully equipped with built-in bras, matching shorts and external ball pockets. The brand also made sure to hit the sweet spot in skirt length so women feel comfortable wearing their tennis outfit anywhere while staying functional for full range-of-motion on the tennis court. This allows women to get dressed fast, go anywhere, and save time to live life on their own terms.
With Tennis Anywear, female tennis and golf players experience couture quality beyond sportswear. They will love the way they look throughout the day, without having to worry about changing outfits for different events. Whether smashing a serve or going on a dinner date, women have advantage at every stage of play. And not only will women stand out in stunning style with full sport function, they will reduce pollution by wearing sustainable sportswear, too. Healthy environment – healthy humans: “People who participate in tennis three hours per week (at moderately vigorous intensity) cut their risk of death in half from any cause” (Dr. Ralph Paffenbarger, Harvard University School of Public Health).
More information about Tennis Anywear and its tennis and golf apparel can be found at https://tennisanywear.com/.
About Tennis Anywear
Tennis Anywear is a new, sustainable women’s tennis and golf apparel company founded by a female golfer and tennis player, who felt tennis apparel for women could be so much more. Its designs are the culmination of countless hours of planning, prototype testing, professional consultation and skill implementation to create the ideal in hybrid fashion and function.