John Hayes of BALYO Shares Truth About Marketing Analytics in Forbes

John Hayes of BALYO Shares Truth About Marketing Analytics in Forbes

John Hayes, Director of Sales at BALYO, a technological leader in the design and development of innovative robotic solutions for material handling trucks, was recently featured in Forbes. Hayes warned about being overwhelmed by marketing data. Not all data are equally important.  In recent years, the notion of data driven analytics has caused an inflated sense that all data are important and significant. According to Hayes, this is false. Read the full article here.

Hayes shared, “The truth is the only data that really matters are sales data. More leads and more interest levels are never as significant as sales agreements.” 

Selling fun and nice robotics sounds very intriguing but if the issue is reaching the top shelves of a large distribution center, that requirement may well exclude the vast majority of automation guide vehicles (AGVs). Likewise, the smaller AMRs (automated mobile robots) are helpful in picking and packing, but lousy when pallets are involved.

Data can be useful when companies are rolling out new products or services. Tracking market receptivity to a new concept or solution can gauge whether messaging needs to be tweaked or modified. That is material information and useful. The ability to distinguish and differentiate meaningful data starts with the premise that measuring profitable sales is the point of all for-profit enterprises.

Hayes is a proud member of the Forbes Business Development Council, An invitation-only organization for senior-level sales and business development executives. Members are respected leaders and executives who are selected for the council based on the depth and diversity of experience in the business development space.

About BALYO:

Pascal Rialland, CEO of BALYO and leader in the design and development of innovative robotic solutions for material handling trucks, shared that BALYO considerably strengthened commercial development prospects. The company is counting on an enhanced technological platform which reduces sales cycles and benefiting from the ramp-up of direct sales to complement existing indirect sales channels. The direct sales channel is now fully operational in the USA.

BALYO transforms standard forklift trucks into standalone intelligent robots thanks to its breakthrough proprietary Driven by Balyo™ technology. The geoguidance navigation system developed by BALYO allows vehicles equipped with the system to locate their position in real-time and navigate autonomously inside buildings/warehouses. Within the automated handling vehicle market, BALYO’s 2021 outlook includes the acceleration of profitable growth after the successful implementation of a more efficient and autonomous commercial strategy. BALYO will pursue efforts to accelerate sales in 2021, including the addition of John Hayes, a well-respected and experienced industry thought-leader, as Director of US Sales to grow North American business development. The anchoring of new operational drivers, commercial partnerships forged with integrators, and commercial autonomy through technological developments will uniquely position BALYO in 2021 and beyond.

Connect with Hayes on LinkedIn or schedule to speak with him here.

Media Contact
Company Name: Balyo, Inc.
Contact Person: John Hayes, Director of Sales
Email: Send Email
Phone: (704) 905-1571
Address:78 B-Olympia Avenue
City: Woburn
State: MA
Country: United States