Starts the crowdfunding campaign to support the perfect glasses to live the cities through the two gestures that are changing them: walking and cycling.
In the past, revolutions came about through battles, blatant gestures, great ideas that were sometimes too abstract. Nowadays revolutions come through concrete actions Small gestures that are made in daily lives: what food is consumed, what clothes are bought and where, what accessories are chosen and even how to move around.
Flint, with its products, wants to promote and represent an entire movement: that of the new urban mobility. The movement of those who can’t stand having inherited a world transformed into a prison of cement and smog and who want to change it through two daily gestures: walking and cycling.
Imagine yourself in traffic inside your narrow and uncomfortable car, stressed and late as always, maybe your back hurts. The only thing in front is the car’s number plate, which, like a spring, moves away and comes closer.
Then a young man on a bicycle whizzes past. Fashionable but not flashy, with a relaxed but determined look, smiling with headphones on; listening to music or talking to someone. Undisturbed by the hell of horns and friction all around.
It could have happened to anyone. It’s the change driven by new habits and all those everyday objects that make it possible. Objects that become the symbol of a silent revolution, made of actions and few words. The revolution that Flint, the eyewear brand that landed on Kickstarter with the motto of “true activism is to be active”, wants to bring forward.
The design of Flint glasses, is designed so that can be used daily by merging style and performance. The evergreen shapes are enriched by a double set of interchangeable temples: one straght, for quieter moments, the other curl, for when speed and fast movements are needed.
This is Flint’s manifesto: to be urban adventurers, with a different outlook from the past. Because the imperative is “Pedal. Don’t drive. Run. Don’t be in a hurry. Be active. Don’t just be present.”
A metropolitan revolution through new and consistent actions and styles.
The Flint campaign has just started on Kickstarter and will last for 30 days. 15 thousand euros is the goal to realize a project that is an icon of a metamorphosis already underway and of which Flint wants to be an essential experience.
For more information, please visit https://www.kickstarter.com/projects/scrimglasses/flint-being-active-is-activism/posts
Company Name: Flint
Contact Person: Media Relations
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