The global adult diaper market size is poised to reach USD 28.65 billion by 2025, progressing at a CAGR of 12.7% from 2019 to 2025, according to a study conducted by Grand View Research, Inc. The market is primarily driven by rising prevalence of urinary incontinence among geriatric populations across the world. This is a widespread global disease resulting from obesity, urinary tract infection, and hysterectomy, among others. Adult diapers offer maximum absorbency and protection for those who suffer from aforementioned conditions. Moreover, extensive urbanization, development of the healthcare sector, and increasing awareness regarding the usage of adult diapers for urinary incontinence are projected to provide an upthrust to the market.
Owing to technological advancements, newer variants of adult diapers are being introduced in the market that are not only thinner but also offer improved skin-friendliness and odor control properties. A notable example of such a technologically-advanced product is smart diapers. These diapers resemble the typical disposable diaper in appearance, but are fitted with a small IoT device that has an embedded sensor to detect wearer’s bladder. When it determines that the body is gearing up to pass urine, it triggers an alarm. Innovations like these are anticipated to drive the market over the forecast period.
Moreover, ever-increasing demand for new features in adult diapers, such as perfect body fit, skin-friendliness, superior absorption, elasticity, and odor-free, is estimated to shape the future of the adult diapers market. Additionally, numerous marketing strategies and launches of new and unique products by key market players are expected to boost revenues of companies operating in the adult diapers market. For instance, in 2018, Willow started an online boutique for adult diapers, thereby boosting the growth of the adult diapers market.
However, an array of treatment options such as collagen injections or electrical stimulation are likely to inhibit the growth of the market. Since adult diapers are bulky and costly, several people across the globe prefer to treat incontinence using other methods, which in turn, is poised to hinder adult diaper market growth over the forecast period.
Adult Diapers Market Report Highlights
• The pant/pull-up type segment is projected to post a CAGR of 15.8% over the forecast period. This growth can be attributed to numerous benefits offered by these diapers such as high coverage, increased absorbency, long hour protection, ease of availability, and high comfort level
• Increasing disposable incomes coupled with rising awareness regarding maintaining sanitation and personal hygiene are estimated to spur the growth of the Asia Pacific regional market at a CAGR of over 17.0% from 2019 to 2025
• The market is characterized by the presence of several key players including Kimberly-Clark Corporation; Procter & Gamble; Attends Healthcare Products, Inc.; and Unicharm Corporation
• Several manufacturers in the global adult diapers market are focusing on informing individuals about importance of personal hygiene and sanitation when using an adult diaper and benefits offered by the product.
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Adult Diapers Market Segmentation
Grand View Research has segmented the global adult diapers market on the basis of product and region:
Adult Diapers Product Outlook (Revenue, USD Million, 2014 – 2025)
• Pad Type
• Pant/Pull-up Type
• Tape on Diapers
Adult Diapers Regional Outlook (Revenue, USD Million, 2014 – 2025)
• North America
• The U.S.
• Asia Pacific
• Latin America
• Middle East & Africa
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Grand View Research is a U.S. & India-based market research and consultancy firm. It is headquartered in San Francisco. We provide business insights, syndicated research reports, and customized research reports to large as well as small and medium-scale enterprises. Our database features thousands of statistics and in-depth analyses on more than 45 industries. Grand View Research’s extensive database is used by Fortune 500 companies to understand the regional as well as the global business environment.
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