Is the wellness cultural boom reshaping the future of real estate?
In recent years, holistic health practices such as meditation and mindfulness have become increasingly popular, and 75% of millennial renters say they are striving to live a healthy lifestyle.
According to Goldman Sachs, wellness is the one area where millennials are still willing to spend their money on compelling brands. Pew Research indicates, Millennials are the largest generation in U.S. history, according to the U.S. Census Bureau.
Today’s consumers have new priorities and expectations which are driving the market 71% of consumers prefer to support businesses aligned with their values. Nine of ten aspirational consumers encourage their peers to spend money on socially and environmentally responsible companies. Yet, there seems to be a void in holistic housing choices to meet this wellness-focused desire.
We need new ways of building that won’t require us to destroy our planet and empty our bank accounts. Buildings represent 1?3 of the global energy consumption and represent 40% of the annual global C02 emissions.
Aashna Living is one example of an innovative eco-neighborhood focused on bringing well-being into everyday life. By offering sustainable stays ( eco-rentals) and social club for mindful living. Founder Stephanie O’Brien states, ecological impact factors are part of our core DNA, at Aashna we are making it easy and accessible for many to live a healthy and sustainable lifestyle that supports, mind, body, well-being and the planet.
According to O’Brien, Aashna Living is building with today’s dwellers wellness habits in mind, using what she refers to as a decarbonizing development method that not only supports human health but also nature’s five basic elements, earth, water, fire ,air and ethos. This forward thinking system is designed to help reduce carbon, water and energy waste. Structures, surfaces, and site planning are all carefully designed to promote the ultimate health of the humans and the land.
Why is holistic housing better for humans… smart-home features can enhance air quality and improve water quality, use of less energy is better for your wallet, use of mindful non-toxic materials, and tighter containers equate to less drafts and dampness associated with respiratory illnesses and asthma, human circadia and natural lighting regulates our body’s circadian rhythms, often disrupted by technology which improves our sleep and reduces stress. Why wouldn’t you prefer a healthy and sustainable home?
Media Contact: Stephanie O’Brien
Company Name: Aashna Living