Despite the world-changing potential of cloud technology, not all industries have adopted it. While many organizations have retained their on-premise business models and infrastructure, those that have made the switch now serve as good examples to newcomers.
With all this innovation has come a plethora of media-specific tools and cloud services that have now been tried and tested. Business owners can learn more here about cloud technology, migration, strategy, economics, and the benefits of cloud-based video delivery.
Collaboration and Production
The cloud facilitates collaboration, particularly in the video production space. Many producers have adopted SaaS (software as a service) tools like file storage, resource planning, and document editing. One can check a company, such as Idomoo.
With cloud-based video delivery, the supply chain speeds up. That’s because, once a video has been put into the cloud, it can be accessed by software and people without multiple distributions. For instance, something like SeaChange Enables a Fully Migrated Cloud Video Delivery Platform; this aspect is particularly useful for live sports and news broadcasts where events can be shared across distribution channels in close to real-time.
Numerous platforms are run entirely in the cloud, using CDNs (content delivery networks) to send videos to viewers. If a company distributes videos in more than one region, it’s hard to predict demand. However, the cloud makes it easy to scale video delivery and keep pace with demand. Cloud-based tools can also be used to deliver broadcast-quality live content online, as providers do with concerts and major sporting events.
Tips for Cloud Migration
While every company’s cloud migration process will be different and determined by its needs, certain commonalities exist. In the sections below, we’ll list several takeaways that apply to all media providers.
Get the entire company involved. First, get the CFO on board, because cloud services are considered an operating expense rather than a capital expenditure. Next, work with colleagues to rethink the company’s workflow—don’t just move everything to the cloud. Finally, to gain more support and facilitate a smooth transition, train one’s team, and communicate end-to-end strategies so workers can adapt to technological changes.
Go native. Cloud-native, that is. In simple terms, one will need to create solutions that leverage the cloud’s scalability, resilience, agility, cost-effectiveness, and performance. Ensure that all solutions are just as secure as they are versatile. Consider factors such as encryption, access management, and identity verification.
Stay committed. Choose a strategy, define a plan, and get to work. Divide the journey into more manageable steps by migrating workflows and business areas individually. Move entire workflows to avoid moving content out of and into the cloud too often, which wastes time and money, according to realtimecampaign.com
The best way to learn about new technologies is to use them. The cost of experimentation is rather low, which makes cloud video delivery a low-risk solution for most businesses. Whether one is building a video empire from scratch or using the medium to promote existing products and services, it’s time to get started.