For most businesses, branding is everything because it gives the public a sneak peek of what the brand is about and usually dictates their first impression. While many focus on the usual logos and other collateral, businesses do not realize that branding should also be reflected on workspace designs. Why? Because branding the workspace provides a sense of ownership and brand awareness on the business’ physical space and creates a lasting positive impression from clients and visitors.
According to Samaan Design Group, an interior design company specializing in monochromatic, elegant, and synergistic designs, bringing brand awareness to a business’ physical space helps the business outshine the competition at every level. This is the very reason why the design firm offers interior branding and packages for businesses—to help boost their brands and add more oomph to their workspace that will inspire their employees to do better.
“We help new and existing businesses brand their spaces to perfection so they can attract their ideal clients,” said Kathy, Samaan Design Group’s CEO and principal designer. “We create entire packages to make our clients’ retail experience embody their brand,” added their CEO.
Samaan Design Group’s branding and packages for businesses include branding and curation for new or existing businesses, ground-up new building branding or community branding, and full builder packages or builder selection, as well as office redesign, interior space utilization, custom areas, furniture selection and options, conference rooms, and with the impact of COVID they now provide new co-working concepts for those companies pivoting into shared working spaces.
These services go well with the company’s design philosophy that subtlety and elegance can still pack lots of personality. This is reflected in the many spaces that Samaan Design Group has already worked on—offices that were once dull and empty are now not just luxe, impactful, and serenely beautiful, but most importantly, reflect the concept and true culture of the businesses.
Samaan Design Group was established after its founder, Kathy Samaan Noumi, used her decade’s worth of experience in construction to launch her design firm. She uses her expertise to aid businesses and individuals in creating spaces that reflect their brands and personalities. Seeing the need for companies to speak their brands through their workspaces, she eventually added her branding and design packages for business among the other services her company offers.
Samaan Design Group does design work for public, commercial, medical, and residential clients. The company transforms any space with professional ease, whether it’s for multi-family, private homes, corporate offices, and everything in between. With its signature synergistic designs, Samaan Design Group enlightens the atmosphere of any space.