Gurbaksh Chahal declares using AI for making digital marketing tactics

Earlier artificial intelligence (AI) seemed like a distant dream, but now it is a daily reality. AI is learning more about humans and at the same time helping them to make everyday life easier. AI is now increasingly being used in making digital marketing tactics and has proven to be way more effective than traditional marketing methods. Jumping on to the bandwagon of AI operated marketing, motivational speaker and entrepreneur Gurbaksh Chahal founded RedLotus.

Chahal is using AI to revolutionize the way digital marketing works for brands completely. Born in a small town in Punjab, India, his family moved to California when he was four. After completing studies, Chahal founded several internet advertising companies, which he later sold for great profits. One of his ventures, BlueLithium was sold to Yahoo for $300 million in 2007.

Since then, Chahal has founded several other companies which are still operating successfully. His present ventures are Taara and RedLotus, which are both AI-based solution providers. RedLotus is a marketing platform that helps brands reach new audiences to grow their businesses by mixing data, creativity, and media execution. The software utilizes internal data to understand its audience through enablement tools and CDP. It then tries to make effective messaging for the brand’s audiences through optimization tools.

RedLotus is based in Hong Kong and has offices in Singapore, Taipei, Macao, Kuala Lumpur, Shanghai, Delhi, Mumbai and Bangalore. The AI-based marketing platform has won several accolades and awards, including a Silver Award at Campaign Asia and multiple Media Excellence and Mob-Ex awards. RedLotus offers a range of tools and products to its clients.

Chahal has obtained recognition all through the world for his pioneering work in AI and internet advertising. He has received the prestigious Leaders in Management Award by Pace University and Ernst & Young Entrepreneur of the Year Award in 2013. He has also appeared on Oprah Winfrey’s talk show and featured in the reality show The Secret Millionaire.

AI is changing the landscape of digital marketing totally, offering accurate and effective results for marketers worldwide. Gurbaksh Chahal thinks that AI is still growing and has a long way to go, but it also has the prospective to completely change the world as we know it. Although AI is already being used in digital marketing, soon we will be able to use it to do things that we have only read about in books and seen in films.

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