MAX Business School has launched a free Digital Marketing Master program course aimed at empowering those who can’t afford the typical exorbitant fees for a master’s education.
Scott Kanacher, the founder of Max Business School, said the organization aims to make headway globally by helping people gain the creative and analytical skills to lead digital marketing campaigns.
“We help people start their websites and businesses as well as getting our students the skillset to get jobs doing digital marketing in any industry or location they are passionate about,” says Scott.
MAX Business School has already helped more than 14,000 students start careers in digital marketing since 2020. It now aims to educate 1 million students by 2025 for free.
The one-month course, which is 100% online, allows students to learn at their own speed.
“What sets Max Business School apart from the others is it lets you set your own hours. You can take the courses and certifications at your own pace,” explains Scott.
The school also offers courses for any level, whether an enrollee is an absolute beginner or an advanced marketing student.
“Whatever level they’re in, they would surely find content that would expand their expertise,” says Scott.
The course aims to enable learners to develop a profitable, scalable, and automated digital business or the skills needed to get a lucrative, fulfilling, and very in-demand job.
Module 1, for example, provides a step-by-step process to building a fully functional, professional website.
“We will learn about WordPress and get you all set up with your domain and hosting, which is yours to keep,” says Scott.
Module 2 covers all the basics of Search Engine Optimization (SEO), while Module 3 covers how to set up and analyze Google Analytics.
Module 4 focuses on Email Marketing, where the class looks into strategies as well as setting up an email marketing account for a website. The module then moves into how to start growing an email list and what to do with that list.
Module 5 takes a dive into Search Engine Advertising (SEM), while Module 6 discusses the basics of setting up social media accounts and how to use them properly.
Finally, Module 7 covers the Facebook and Instagram ad platforms and allows students to learn how to run, scale, and optimize ads on these platforms.
The professors at the Digital Marketing Master course come from the industry and work in the industry.
Scott says this is why the school responds to what the industry wants and needs by creating better and more relevant courses and certifications.
Those who want to learn more about the free Digital Marketing Master course may visit scottmax.com for more information.