Education and learning analytics are gaining extensive traction over the years to provide real-time insights in stipulated time. The education sector is leveraging data by inculcating learning analytics solutions and making decisions that enhance their productivity. Moreover, the increasing adoption of modernized learning tools and platforms based on e-learning influences institutions to incorporate learning analytics to efficiently manage, store, analyze, and report insights derived from the data generated. However, the market for learning analytics is at its nascent stages of growth due to the majority of institutions ignoring the big data generated by e-learning tools, which is hindering the growth of this market.
Further, the growing focus of institutions on the value and goals achieved from the deploying learning analytics solutions has become inevitable for the majority of institutions wanting to achieve better productivity and management of learners and institutions. Thus, the education and learning analytics market is huge and creates several opportunities for stakeholders.
Furthermore, the market for technology in the education sector is projected to witness a fast recovery post-COVID-19. The rise in remote learning and consistent student engagement on e-learning platforms is anticipated to generate huge data, which might open avenues for greater adoption of education and learning analytics solutions to derive meaningful information from the data.
Meticulous Research®, in its latest publication on education and learning analytics, states that this market will grow at a CAGR of 29.8% from 2020 to 2027 to reach $34.7 billion by 2027. The growth of this market is backed by rising need for data-driven decisions to improve education quality and extensive government initiatives in digitalizing the education sector. Besides, the advent of machine learning and artificial intelligence in data analytics for the education industry is expected to propel the market in the forecast period.
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Scope of the report
Education and Learning Analytics Market, by Component
- Managed Services
- Professional Services
- Technical Support and Maintenance
Education and Learning Analytics Market, by Deployment Type
Education and Learning Analytics Market, by Application
- People Acquisition
- Curriculum development
- Operations management
- Finance management
- Performance management
Education and Learning Analytics Market, by User-Group
- Higher Education Institutions
- Large Enterprises
- Small and Medium Sized Enterprises
Education and Learning Analytics Market, by Region
- North America
- Rest of Europe
- South Korea
- Rest of Asia-Pacific
- Latin America
- Middle East and Africa
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To provide efficient analysis, Meticulous Research® has segmented this market based on component (solutions and services), deployment (on-premise and cloud), application (people’s acquisition and retention, curriculum development, finance management, operations management, performance management, others), user group (academic and corporate), and geography (North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa).
Geographically, the North American region is expected to command the largest share of the education and learning analytics market in 2020. This large share can be primarily attributed to the involvement of major education and learning analytics solution providers and their emphasis on education and learning analytics technology, increased government initiatives for digitalizing the education sector, and advancements in technology enabling education and learning analytics solutions. Furthermore, Asia-Pacific is expected to witness rapid growth during the forecast period.
Based on end user, the academic institutes segment is expected to account for the largest share of the education and learning analytics market in 2020. The large share of this segment is attributed to the increasing spending capacity of higher education institutions on data-driven solutions. The academics segment is further split into k-12 and higher education institutions.
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The report provides competitive intelligence in terms of financials, growth strategies, product portfolios, and geographical presence on some of the key players operating in this market, including MicroStrategy Incorporated (U.S.), TIBCO Software Inc. (U.S.), Oracle Corporation (U.S.), Alteryx, Inc. (U.S.), D2L Corporations (Canada), SAS Institute Ins. (U.S.), IBM Corporations (U.S.), Microsoft Corporation (U.S.), SABA Software (U.S.), SAP SE (U.S.), and Blackboard Inc. (U.S.), among others.
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About Meticulous Research®
Meticulous Research® was founded in 2010 and incorporated as Meticulous Market Research Pvt. Ltd. in 2013 as a private limited company under the Companies Act, 1956. Since its incorporation, the company has become the leading provider of premium market intelligence in North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.
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