Vancouver, Canada – September 3, 2021 – Although so much has changed as a result of the COVID-19 pandemic, one thing that remains the same is that businesses exist to serve customers by solving their problems. That’s the premise behind the new book “Now Start With Who” by Jon Morrison launching this month.
Helping business owners large and small shift their focus to better understand who exactly is in front of them, “Now Start With Who” serves as a principle to guide companies in improving their marketing, streamlining communication, clarifying their message, advancing their cause, growing their business, and getting the traction their ideas deserve. Throughout the book, Morrison teaches how to give the customers businesses commit to what they actually want in life by explaining the importance of finding a group of people, learning what’s causing them pain, and creating resources that will solve their problems.
“Too many great ideas lack the traction they deserve because they’re not being heard and are often tuned out by the same people who need to hear them most. This is frustrating to people who have great ideas to spread,” said Morrison. “Your dynamic idea can be a business, cause, an organization you want to grow, or a new process that will increase efficiencies and profits. Great ideas go unheard and get tuned out because we’re not utilizing a vital communication element, that when used properly, will capture the right people’s attention despite the other noises and distractions around them. Starting with “Who” gives you the opportunity to change a life in a profound way.”
A TEDx speaker, Morrison is the Lead Consultant at Get Clear Consulting. Located on the West Coast of Canada, Get Clear empowers business leaders from all over the world by giving them the tools they need to achieve their goals. Unlike other agencies that keep you focused on your company, Get Clear helps you develop the mindset and message to transform prospective customers into raving fans of your brand. As a business leader, husband, and father, Jon knows that true joy and satisfaction only comes when you give up the rights to yourself and pour yourself out in the service to others.