Terminus’ Sangram Vajre has written a follow-up to his acclaimed account-based marketing book “ABM is B2B” that aims to change how businesses view marketing and their go-to-market strategies. Vajre saw gaps in how companies approach their market entry strategies and has written “Move” as a comprehensive guide to dominating this crucial area. If you are looking to revamp your business go-to-market strategy and position your team for the greatest amount of success, pre-order a copy today!
Sangram Vajre’s background and true love remains with marketing despite the massive growth of his projects and role as CEO of Terminus. This background allows him to approach business problems from a unique perspective. Through this lens, Vajre pinpointed gaps in conventional marketing and go-to-market strategies. “Through all these different experiences, one omnipresent truth has remained: the most successful companies are built on strong go-to-market teams. Many companies just do not get this. It is shocking to learn how many leaders think they have a marketing problem when they actually have a go-to-market problem, which is exactly what I tackle in this book” Vajre said when describing the motivation for writing “Move”. “Move” seeks to highlight common mistakes that companies make when creating their go-to-marketing” strategies and in so doing provide solutions that transform these weaknesses into an organization’s greatest strength. Vajre poured his knowledge and years of experience into this book and early reviewers are taking notice and showering it with praise. “MOVE is the operating manual for ALL go-to-market leaders”, said Mark Roberge, MD at Stage 2 Capital (Senior lecturer at Harvard Business School).
If you are a business leader, student or simply curious about what helps business organizations achieve lasting success, then “Move” is a book for you. The strategies, tips, and knowledge that Vajre provides is invaluable and provides countless downstream benefits for organizational performance. If you are ready to rethink how your company goes to market, then pre-order “Move” today!
About Sangram Vajre and Terminus
Sangram Vajre is a co-founder of Terminus and the author of the first book on account-based marketing (ABM). He created the FlipMyFunnel Community in 2014 to provide a place for B2B marketing and sales innovators to foster an account-based mindset and to learn from each other. Sangram is an international keynote speaker, big hugger, and host of the top 50 business podcast called FlipMyFunnel with over 100,000 subscribers. Vajre has authored a new book on go-to-market strategy titled “Move” that is scheduled to be released in September 2021.
If you would like to learn more, please visit Teminus’ website at https://terminus.com/the-move/.