What is Click Fraud?
Click fraud is a malicious act where your Google ads are clicked again and again on purpose just to drain your advertising budget or to generate revenue for the webmaster (owner of the website where the ad is hosted). Either this activity is done manually or an automated script is used, bot clicks are used to perform this malicious activity.
It is a wrong activity and your PPC campaign can go in the wrong direction completely not giving you the desired results.
Many times, it is done by competitors to fail your PPC campaign and waste your ad budget completely. Sometimes, webmasters of spoof websites do this activity to generate more revenue by clicking hosted ads repeatedly. Whatever the case is, you need to protect your ads from getting invalid clicks.
What does Google do to Prevent Click Fraud?
There are several mechanisms that Google has imposed to stop click fraud on the Google ads.
The accidental clicks when you are scrolling a webpage on your mobile and click any ad by mistake and just return back without getting the landing page loaded is not counted by Google and advertisers don’t need to pay for those clicks. It is easy to monitor such clicks for Google as the users quickly return back to the previous page without browsing the landing page.
The websites that want to publish Google ads are verified by Google first and after it finds them genuine, they are allowed to host the ads. However, there are chances of spoof websites getting verified too as there are so many websites requesting the permission to publish ads on a daily basis and some websites may act as a genuine one through ill methods.
Also, all the clicks are passed through multiple screening tests by Google where it checks the clicks from multiple parameters like IP Address, time between multiple clicks, inclusion of a bot for clicking the ad, etc. If any invalid click passes from a test, eventually it gets filtered out in the next test. Advertisers are not charged for these invalid clicks.
Although Google is taking stringent actions to stop click fraud, there are cases where the invalid clicks are missed by Google.
How Click Fraud Prevention Software Can Help You?
There are various click fraud software available which can provide you an upper-hand on top of Google’s click prevention mechanisms. Such software will monitor the clicks and check multiple parameters to flag any click as a valid or invalid one. Many software use artificial intelligence to check the click from multiple angles and have stringent mechanisms to prevent the invalid clicks from hampering your PPC campaign.
The IP address of the invalid clicks is blocked and your ad won’t be shown to that IP address anymore. So, if your competitors are trying to drain your funds by clicking your ads again and again, their IPs will be blacklisted and your ads won’t be shown to them. So, what are you waiting for? Check out some good click fraud prevention software and pick a good one to protect your PPC campaign from invalid clicks.