The physical and illustrated cards use Instagram effects to display animations and prompts in the real world through the Instagram app. Each card has a unique animation and augmented reality effect.
“The thing about Augmented Reality is that it enables us to build a deck the equivalent of 500 cards into just 18 cards – that’s a lot of paper saved,” says Marius Ladio II, the creator of Ogg Cards based in the Philippines.
“Another thing is that we can update the prompt cards dynamically, which you can enjoy in your existing deck – that’s a lot of bang for your buck,” he adds.
Marius says while the team wanted to develop a web-based Augmented Reality technology to power its Ogg Cards, that takes time and money.
The Ogg Cards team uses Instagram’s AR technology so that it can focus on creating the content people would love and get the deck into their hands sooner.
“With Instagram’s AR tech, you don’t need to install another app, and you can instantly share with your friends and followers,” explains Marius.
Individuals only need to scan the QR code found at the back of each card, point their camera at the front side of the card, and wait for the magic.
Marius says Augmented Reality might be still in its infancy in the country, but he already sees its potential to transform lives.
“We want to use that power to enhance art as an experience while having a positive impact on people’s lives,” says Marius.
Launched on Kickstarter on August 25, 2021, Ogg Cards reached its funding goal in three days and was featured under “Projects We Love” by Kickstarter.
The Kickstarter campaign ends on September 24. Backers will receive their decks by January 2022.
Those who want to learn more about the Ogg Card Kickstarter campaign may visit http://kck.st/3kmzOyP for more information.