MIXSOON, a Korean minimalist beauty brand, announced that it will be entering all stores of Sephora Korea, a global prestige beauty retailer affiliated with Louis Vuitton Moet Hennessy (LVMH).
MIXSOON is introducing a series of products that customers can feel the power of natural ingredients with the philosophy that its cosmetics contain only essential ingredients for the skin and exclude unnecessary ingredients. It is a minimal beauty brand that is trusted by people aged 30 to 40 in Korea as Centella asiatica essence including the centella asiatica extract which is well known for exceptional skin-soothing effect as well as soybean essence containing fermented soybean extract that effectively removes sebum and dead skin cells without irritation, fermented pomegranate, and barley have gained popularity among them.
Especially, MIXSOON was able to enter Sephora as it was ultimately selected in the K-beauty incubating project ‘NEXT K-BEAUTY’ in collaboration between Sephora Korea and Marie Claire, a famous Korean magazine. MIXSOON is spotlighted as one of the brands suitable for the global clean beauty trend that values sustainability and eco-friendly consumerism.
MIXSOON officials stated that “We are planning to expand the contact with customers through the global beauty retailer Sephora and continue developing brand values in order for us to convey MIXSOON’s philosophy and product quality to more customers. We will also put our best effort to expand our distribution network so that customers can experience MIXSOON’s products more easily and conveniently.
Products of minimalist beauty brand MIXSOON can be found in both all offline stores of Sephora Korea and also in the official online store (https://www.sephora.kr)