Unique Swiss watch collection fostering the ethos of “slow living” debuts on Kickstarter

Pole Watches recently introduced a unique Swiss watch that represents the ethos of slowing down once in a while to embrace and enjoy each moment.

The modern busy life has forced humankind into jam-packed schedules, so much so that we barely have the “time” to take a break. And what’s point of life if one has no time to wait for a while and enjoy the little joys life has to offer? But a Madrid-based watchmaker company, Pole Watches, is all set to redefine the concept of “time” in the contemporary world to rekindle the much-needed but long-forgotten philosophy of living “moment by moment”. The company recently launched a unique collection of state-of-the-art Swiss watches on Kickstarter that aims to inspire the ethos of “slow living” to enable users to look beyond the daily rut and find calm and peace in life.

The FIRST of its kind, Pole Watches are inspired by the beautiful Swahili phrase “Pole Pole” (pronounced “po-lay po-lay”) which means “be calm, don’t excite yourself, take it slowly”. 

“Rural African tribes residing in the wilderness of the Savannas and deserts are extremely wise folks and we have a lot to learn from them, especially about life and living. They use a type of sundial that tracks time of day by hours and not by minutes or seconds. When Westerners visit their places, like Tanzania and Kenya, the wise locals tend to remind them that life isn’t about ‘chasing time’, rather it’s a beautiful thing that should be enjoyed calmly. Our extraordinary Pole timepieces are inspired by the same African wisdom of ‘slow living’ and are aimed to reinforce that same ethos in the contemporary jam-packed life to make life more enjoyable and fulfilling”, stated Ruben Benarroch Esayag, founder of Pole Watches.

Just like the ancient African sundials, Pole Watches are uniquely designed with one hour hand. No seconds. The watches track time with 5-minute interval marks. 

As of now, Pole Watches will debut with the limited-edition Akili collection. Interestingly, there is a unique philosophy behind each of the watches of the collection.

Eunoia – encourages a healthy mind and beautiful thinking

Fika – inspires one to take time out for near and dear, cherishing every moment with them

Ukiyo – speaks about pure, peaceful bliss where one has no sense of time

Flâneur – implies peaceful strolling where one can connect with inner thoughts.

Top features of Pole Watches:

  • Inspired by the ethos of slow living 
  • Single hour-mark hand
  • Easy to read time
  • Swiss Ronda movement
  • Full sapphire face
  • 2 piece extremely durable 316 Stainless Steel construction
  • Authentic elegant leather straps
  • Water resistance (5 ATM)
  • Interchangeable straps
  • 2-year warranty

Pole Watches also believe in giving back to the community. The company will plant trees with every watch sold.

“Pole Watches timepieces are more than just a device to track time – rather each watch here is uniquely designed to remind you that you need to forget the constant ticking of clocks and embrace every moment. At present, we are looking for a mass production and hence this Kickstarter campaign. Your generous support will enable us to bring these extraordinary timepieces to life and make living much better.”

Backers will be rewarded with special Kickstarter discounts on Pole Watches. To show your support for the campaign, please visit Kickstarter

Media Contact
Company Name: Pole Watches
City: Madrid
Country: Spain
Website: www.kickstarter.com/projects/polewatches/pole-watches?ref=6uyjnp