Over the years, we have seen the development of many PPC tools, and now we know their importance as they benefit digital businesses in many ways. Today PPC tools are commonly used by professional and skilled marketers to market and sell products effectively.
If you know the right PPC tools, you can efficiently perform time-consuming tasks and uncover important insights. This will ultimately make more money for your company or your clients. No matter whether your business is small or big, PPC tools are game-changers. These tools not only make your task a lot easier but also save time and money.
Today in this blog, we will talk about the top PPC tools in the market (free and paid). They’re easy to use and understand and will surely bring a positive change to your business in terms of sales and digital marketing. There are also many click fraud detection software available that will save your business from any type of click fraud activity.
So, whether you just know little about PPC marketing or you want to use PPC to market your business, thesePPC tools will help you get more from your advertising efforts.
Here is the list of the five best PPC tools available today:
1. Google Ads Editor
Do you run multiple ad campaigns or manage large ad budgets? If yes, Google Ads Editor is the perfect tool for you. It’s a free ad creation and editing tool which helps you to work on multiple campaigns across multiple accounts on Google Ads.
The best thing about this software is that it works both online and offline. You can do many things in this single software, such as making changes to all your accounts, searching and replacing text, and moving items in multiple campaigns.
If you want to save your AdWords accounts from any click fraud Activity, get the ClickGUARD. It protects your business from all types of unwanted and wasteful ad clicks. You can verify and control your paid traffic and prevent losses to non-profitable resource-draining clicks.
AdEspresso is another awesome PPC tool that you can use to manage your ads. You can easily create, optimize or analyze multiple ad campaigns on one single platform. It is specifically great for Facebook ads as it deeply analyses your Facebook campaigns.
4. Google Analytics
With the help of Google Analytics, you can track your website traffic and Google ad campaign performance. You can see the clicks, cost, and cost per click (CPC). It will also give you all the in-depth information that you need to know to track the effectiveness of your PPC campaigns and website overall performance.
If you want to gain insights into your competitors, start using SEMRush. It is one of the popular tools that will help you to find detailed keyword and domain data of your competitors. It will give solutions for SEO, PPC, social media, and competitive research. This will ultimately help you to find your opponents based on your target keywords.
So these are some of the best PPC tools. With the help of these tools, you can easily boost your campaigns and understand your competition’s strategy. Whether you want to analyze PPC performance or find your competitor’s keywords, these tools will help you to get accurate information with less effort and time.